Femtech is one of those terms everyone uses and no one quite agrees on. Is it a category? A movement? A funding thesis?

This episode is a collaboration with the FemTech Real Money Talks podcast. We brought together Elena Lipilina — host, and founder of a femtech startup herself — and Mayra Hurtado, leader of Femtech Mexico and founder in her own right. Together we get into the big questions: where the money in femtech actually flows, what's blocking it, why the category is so hard to define — and whether emerging markets are the next frontier.

Because if the term is still confusing, the opportunity isn't.

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Listen to the FemTech Real Money Talks wherever you get your podcasts: https://kite.link/femtech-real-money-talks

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Contact us:

Email: aurora@auroratechaward.com

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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125

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Linkedin: https://www.linkedin.com/company/aurora-tech-award/

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Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio

Fifteen years ago, we had no idea who was behind the brands we used. Today, the game has changed — and your online presence can be one of your biggest business assets.

Building in public lets you attract future customers before your product even exists, test product-market fit without heavy investment, and connect with exactly the right people at the right time.

In this episode, we sit down with a founder and a communications expert who have both built their online brands with intention — to talk strategy, missteps, and everything in between.

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Contact us:

Email: aurora@auroratechaward.com

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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125

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Linkedin: https://www.linkedin.com/company/aurora-tech-award/

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Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio

When it comes to funding in emerging markets, different rules apply. This episode, we brought a founder from Egypt, a founder from Brazil, and a European investor to uncover just that. How do the options — and the odds — shift between Europe, LATAM, and MENA? What are the unwritten rules? And how do founders keep building when capital is scarce and ecosystems are still taking shape?

The silver lining? Tough conditions make resilient businesses.

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Contact us:

Email: aurora@auroratechaward.com

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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125

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Linkedin: https://www.linkedin.com/company/aurora-tech-award/

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Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio