We talk so much about fundraising, scaling, and exits. But almost never about what happens when you realise it’s not going to work.

So where do you go from there? How do you handle the guilt, the investor conversations, the legal details, and the reality of closing a company — financially, professionally, and personally?

In this episode of Women in the Building, we’re joined by an investor who has backed over 200 companies and a competition law expert who’s also been a tech founder. We break down why startups really fail, why funding is often just a symptom, how to spot product–market fit issues, and how to know when to pivot — or walk away.

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Contact us:

Email: aurora@auroratechaward.com

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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125

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Linkedin: https://www.linkedin.com/company/aurora-tech-award/

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Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio

Venture capital used to be the default path for growth. That’s no longer the case, as VC capital is no longer a default requirement to launch and build a company. In this episode, we look at how the role of VC has changed, what alternatives founders have today, and when raising venture is still the right move.

We’re joined by a VC operator, and a two-time founder who’s seen both sides: building one company with VC funding, and another entirely through bootstrapping.

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Contact us:

Email: aurora@auroratechaward.com

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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125

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Linkedin: https://www.linkedin.com/company/aurora-tech-award/

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Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio

When you start a business, you are everything: accounting, customer support, product development. But at some point, you have to hire someone. Where do you find that person? Should it be an employee or a contractor? Where do you find them? And what if you just don’t have the money, how do you incentivise the talent you need? To answer these questions, we brought together two founders who’ve built teams in very different ways, alongside a certified psychologist.

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Contact us:

Email: aurora@auroratechaward.com
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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125
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Linkedin: https://www.linkedin.com/company/aurora-tech-award/
***

Instagram: https://www.instagram.com/auroratechaward

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This podcast is produced by Libo/Libo studio