Who Owns Your Team’s Values? | Jay Martin
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Your team has values. Who chose them and who takes responsibility for living them?
Dr. Jay Martin, the winningest coach in NCAA men’s soccer history, shares the process he used at Ohio Wesleyan to help athletes identify their personal values, establish shared goals, and take responsibility for the team they wanted to become.
Closing out Season 3’s theme, From Buy-In to Ownership, this conversation explores how coaches keep those commitments alive through everyday conversations, athlete leadership, and practices that are challenging and fun.
In this episode, we explore:
• Why Jay starts with each athlete’s personal values before having players develop their team’s values and goals.
• How to revisit those commitments throughout the season and hold athletes accountable to goals they helped create.
• How competition, player decision-making, and fun can work together in a demanding practice environment.
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Momentum Sessions is a free, private community where coaches explore how culture, leadership, and standards actually work inside real teams.
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