What Is MLS, and Why Do I Care?
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What Is MLS, and Why Do I Care?
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Stephanie Crain explains the MLS system.
🔎 What is the MLS? • MLS = Multiple Listing Service It's a database created and maintained by real estate professionals that contains detailed information about homes for sale. • Local REALTOR® associations typically operate the MLS, and each region has its own. • It's not public in full form—buyers see MLS listings on consumer websites like Zillow, Realtor.com, and Redfin, but the back-end MLS that agents use has much more detail (history, showing instructions, commission offers, etc.). ⸻ 🏡 Why the MLS Matters to Sellers 1. Maximum Exposure • The MLS syndicates your listing to all major real estate websites, apps, and other agents' databases. • Without it, your home may only be seen through limited advertising channels. 2. Buyer's Agents Use It Exclusively • Most buyers work with an agent, and those agents primarily search the MLS for properties. • If your home isn't listed there, you're invisible to a huge pool of buyers. 3. Comparable Sales (Comps) • The MLS tracks sold homes, which appraisers and agents use to determine value. • Having your home on the MLS makes it part of the official record. 4. Professional Presentation • MLS listings follow a standard format with room details, square footage, photos, and disclosures. • It helps your property look legitimate and trustworthy. ⸻ 📌 Why You Should Care If you want: • Lots of buyers seeing your home • A faster sale • A better chance at multiple offers (higher price) …then the MLS is the most powerful tool to get your home in front of the largest possible audience of ready buyers.House Keys is brought to you by
Mountain Retreat Realty Experts
https://mtnretreatrealty.com
House Keys is produced by Birdman Media™
This Episode is additionally supported by the support of the following sponsors
Buffalo Bills Tavern and Museum / Buffalo Nickel Brewery and Grill
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