Disappointment often comes from the expectations we create without realizing it. We work hard, show up, and do what we believe we're supposed to do, assuming the results will follow. But who actually promised us that?

In this episode of BUILD IT, BABY!, Penelope Bent explores the difference between promises and expectations, and why confusing the two can leave us feeling disappointed, rejected, or frustrated. Drawing on more than 40 years in business, she shares a story about a client relationship that became something far bigger than she originally anticipated—and how focusing on one expected outcome can keep us from recognizing other opportunities. She also reflects on the promises we can make to ourselves, the limits of trying to control outcomes, and why showing up for your own build doesn't guarantee things will unfold according to plan.

Sometimes disappointment isn't a sign that something isn't happening. It may simply be a message that it's not happening the way you expected. The question is whether you can recognize the difference—and stay open to what comes next.

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BUILD IT, BABY! is a Rainy Day Production House original. Hosted by Penelope Bent and produced by Morgan Clymer. With music by Yuri Shemshishin and Oleksii Holubiev.

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