In this powerful episode of WTF Was I Waiting For?, hosts Erica and Meegan dive into the deep-rooted media messages that shape how women see themselves—and how those beliefs might be holding female entrepreneurs back from scaling their businesses. Whether you’re building a personal brand, trying to grow your small business, or looking to increase your confidence as a woman in business, this conversation unpacks the subconscious blocks that keep women playing small. You’ll walk away with actionable insights to overcome limiting beliefs, take bold steps in your life and business journey, and finally show up as the powerhouse entrepreneur you were meant to be.

Perfect for: Women entrepreneurs, small business owners, coaches, creatives, and any woman ready to stop waiting and start scaling.

Wicked Sales Warriors Program - https://onlinecourses.wickedathena.com/wicked-warriors

We’ll show you how to pitch in a way that actually connects, overcome objections like a pro, and navigate the real fears behind your clients’ “no”—so you can start closing more deals and making more money, without selling your soul.

In just three years, Lisa Blaisdell walked away from everything that once defined her — a decades-long career, a 20+ year marriage, and the hometown she’d always known. People questioned her choices. She made them anyway. What came next? A brand-new life, built fully on her terms. In this episode, Lisa shares how stepping into the unknown led her to joy, purpose, and freedom — and why she believes midlife isn’t about settling down, it’s about rising up. Now she’s helping other women do the same.

Follow Lisa and download her free journal at https://www.lisablaisdell.com/.

When Kara Hammes couldn’t find the kind of vacation rental experience she was dreaming about, she didn’t wait around — she built it herself. With a background in corporate life and science (and exactly zero experience in hospitality), Kara launched a new concept in Airbnb rentals — larger, welcoming spaces designed for groups to actually vacation together. Oh, and she launched it during COVID. Now she owns and operates Brown County Barn Burner. In this episode, we talk about trusting your instincts, starting messy, and why sometimes the best businesses are born when you say, “Screw it — I’ll do it myself.”

Follow Kara on Instagram: https://www.instagram.com/bcbarnburner and https://www.instagram.com/tanglewood.hideaway

Websites: https://www.bcbarnburner.com/ and https://www.tanglewoodhideaway.com/