They said it couldn’t be done. She’s doing it anyway.

Dr. Jenna K. Schwibner owns and operates a holistic patient-centered practice airway center and a brand-new sleep education center, separate from her GP practice.

The result — a practice that covers all aspects of airway and isn’t just profitable… it’s scaling BIG TIME.

Join hosts Michael Cowen, Joanna Booher, and guest Dr. Jenna K. Schwibner as they rewire your brain when it comes to integrating full airway therapy into your Dental Sleep practice.

You'll learn to:
- Uncover the exact financial models that allow holistic airway practices to thrive without relying on high-volume, insurance-driven dentistry

- Master the art of communicating complex airway and myofunctional concepts so patients intuitively understand the value and commit to treatment

- Train your front desk and clinical staff to seamlessly integrate airway screenings and therapy protocols without bottlenecking your daily schedule

- Position your practice as the premier integrative airway hub in your community, attracting high-converting cash patients and medical cross-referrals

Reach out to info@awaken2sleep.com with any questions, or to find the next Wake Up Call!

Join guest Dr. Jeff Rodgers and hosts Michael Cowen & Joanna Booher on a Q&A-style webinar discussing everything you need to know for finally making the PIVOT away from general dentistry and going sleep-only.

You'll learn to:
- Establish concrete financial & timeline benchmarks to systematically phase out general dentistry without risking your baseline revenue

- Transition your existing staff from a traditional dental mindset into an elite, specialized DSM team optimized for sleep workflows, medical billing procedures, and physician outreach

- Implement robust billing systems that ensure consistent cash flow during your practice's pivot

- Construct a physician-facing marketing system that positions you as the local sleep expert and replaces your reliance on internal GP patients

Description

Join Michael Cowen, Joanna Booher, and guest Dr. Jeff Haddad on a Q&A-style webinar debunking common myths about running a TMD practice and discussing how to structure the business of TMD in your practice and manage sleep & TMD workflows.

You'll learn to:
- Analyze the financial and operational metrics of integrating TMD therapy into your existing model, turning a misunderstood patient base into a high-margin revenue center

- Implement a strategic marketing and intake system designed to separate ready-to-treat patients from chronic "doctor-shoppers," maximizing your chair-time ROI

- Evaluate the often-overlooked intersection between joint pathology and OSA to ensure your appliances treat the root cause, not just the symptoms

- Develop precise stabilization strategies to safely manage acute jaw locking and muscle spasms, providing immediate patient relief