In this episode, hosts Ted Gibson and Kate Birch discuss the recent tariffs announced by Trump, set at 10% for most countries except China, which will impact nearly all consumer goods since even "Made in USA" products typically contain Chinese components. They note this will likely cause widespread price increases.

The hosts suggest several strategies for sellers: US brands may find opportunity as Chinese resellers pull back; brands should consider expanding to European markets to avoid tariffs; and maintaining advertising spend while competitors pull back could be advantageous.

They also address Amazon's potential acquisition of TikTok in the US, which could help Amazon improve its struggling video content and live shopping capabilities. The hosts recommend using TikTok to drive traffic to Amazon listings and engage directly with consumers.

The episode concludes with predictions that consumers may initially stockpile products before prices increase, followed by more cautious spending, and mentions the upcoming four-day Prime Day event.

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Join Amazon Agency Founder, Ted Gibson, and e-Retail expert, Kate Birch, as they dive deep into Amazon's groundbreaking Alexa+ platform.

From natural conversational flow to personalised experiences tailored to your preferences, Ted and Kate break down Alexa+'s most innovative features. Discover how this Prime-included service is transforming smart home management, cross-device integration, and everyday productivity as well as shopping!

Whether you're curious about voice-driven routines, browser functionality, or Alexa+'s integration with services like Ticketmaster and OpenTable, this podcast offers insights for both tech enthusiasts and casual users navigating the evolving AI assistant landscape.

Subscribe now to "Unpacked" for weekly episodes that demystify Amazon.

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Join RippleEffect founder Ted Gibson and e-commerce expert Kate Birch as they unpack everything you need to know about Amazon's Spring Sale season. In this episode, they share key learnings from working with dozens of brands across multiple categories, discussing which products thrive during this promotional period and why timing is everything.

Ted and Kate break down the specific types of brands that benefit most from Spring promotions, analyse conversion patterns unique to this season, and offer actionable strategies to help you position your products for maximum visibility and sales. Whether you're a seasoned e-commerce veteran or new to seasonal promotional planning, this episode delivers practical insights to help your brand bloom this Spring.

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