What’s your business really worth and how do you increase that value without being involved in every decision? Host Eliud Custodio sits down with Todd Ringler of Calm Waters Consulting and The Alternative Board (TAB) to break down business valuation, delegation, accountability, and vision planning. Todd shares his “valuator, educator, navigator” framework, why many owners accidentally build a job, and how peer advisory boards and coaching help leaders work on the business, not just in it.

Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down how earned media works, why third-party credibility matters, and how consistent PR builds long-term brand equity.

You’ll hear the difference between earned media and pay-to-play segments, why press releases are only one piece of the puzzle, how AI is speeding up research and writing without replacing relationships, and why repurposing media coverage across social and your website is where the real value compounds.

If you’re a business owner or leader looking to build trust, visibility, and authority, this episode is for you.

How can business owners take control of risk, insurance costs, and long-term peace of mind? In this episode, host Eliud Custodio sits down with Ian Sterling of Sterling Risk Insurance to demystify insurance, risk management, and the value of proactive planning. Ian shares insights from a multigenerational family business, the biggest mistakes owners make, and how documentation and partnership can lower your premiums and protect your assets.

In this episode, you’ll learn:

• How Sterling Risk Insurance serves clients nationwide with tailored solutions for business, personal, and specialized risks
• Why risk management and documentation matter for every business, from small shops to national operations
• The difference between commodity insurance and true risk partnership—and how to advocate for your business
• How insurance carriers view risk, why premiums are rising, and what you can do about it
• Ian’s journey from entertainment to insurance, and the importance of family, photography, and community

Hosted by Eliud Custodio, President of Turn One Studio.

If you’re a business owner, entrepreneur, or anyone seeking clarity on insurance, this episode delivers actionable advice and insider perspective. Listen now!