Darren Shaw and Claire Carlile are back with another roundup of the biggest updates, insights, and conversations shaping local SEO and AI search, including:

📝 Google Business Profiles Asking Businesses For EIN (Barry Schwartz)

📝 A masterclass on how to set up AI prompt tracking the RIGHT way (Elizabeth Linder)

📝 More control over the ordering links on Google (Lisa Landsman)

📝 How to build topic clusters for SEO and AI search (Adam Tanguay)

📝 Google Business Home - New Google Business Profiles Home (Barry Schwartz)

📝 You need to update your About Us page (Lily Ray)

🔥 Whitespark Webinar

Whitespark Local Ranking Grids

Darren Shaw and Claire Carlile are back to break down the latest news, trends, and developments in local SEO and AI search, including:

📝 Can You Change The Order of Google Business Profile Photos? (Miriam Ellis)

📝 AI Picks the Shortlist: Are You Even Showing Up Locally? (Krystal Taing)

📝 The Local Customer Journey: What AI Has and Hasn't Changed (Duda Webinar with Greg Sterling, Mike Blumenthal, Claudia Tomina, & Gyi Tsakalakis)

📝 Google Business Profiles Verification With Government ID (Barry Schwartz)

📝 Is AI visibility a scam? (Rand Fishkin)

📝 Google Business Profiles Review Appeals Are Delayed Again (Barry Schwartz)

Additional Resources:

📝 Report Inappropriate Reviews on Your Business Profile

📝 GBP Review Appeal Delays

🔥 Whitespark Webinar

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Darren Shaw
Claire Carlile

Claire Carlile and Elizabeth Linder break down the biggest news and developments from the past week in local SEO, Google, and AI search, including:

📝 How to Coordinate AI Search Optimization Across Marketing Teams (Crawling Mondays by Aleyda)

📝 How to Coordinate AI Search Optimization Efforts Across Areas (Aleyda Solís)

📝 Google Business Profile Now Has Expanded Dietary Attributes (Lisa Landsman)

📝 You can search in Google Maps directly from Gemini (Andy Simpson)

📝 This Gemini Map feature solved my biggest search frustration in seconds (Haroun Adamu)

📝 How to segment SEO data for multi-location brands (Dayna Lucio)

📝 SparkToro Audience Quiz Tool (Rand Fishkin)

📝 Re-imagining AI Visibility KPIs in a Query Fan Out world (Wil Reynolds): https://www.seerinteractive.com/insights/ai-visibility-kpis

📝 Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4 (Near Media, Dana DiTomaso)