Get Noticed! Send a text.

92% of businesses are failing at AI search visibility — and your own website can't fix it.

Why do so many brands have become invisible to ChatGPT, Claude, and Google AI Overviews — and what founders can do about it right now.

Farzad Rashidi, CEO of Respona, reveals how LLMs actually decide which brands to recommend, why topical authority on other people's websites matters more than your own, and how small businesses can compete with a fraction of the budget by targeting the right prompts.

Jim even gets his own AI visibility score revealed live — and it's not pretty.

🔗 Connect with Farzad: https://linkedin.com/in/farzadrashidi
🔗 Explore Respona: https://respona.com

---

⏱️ TIMESTAMPS

00:00 The stat that changes everything — 92% of brands are invisible to AI search
00:47 Introducing Farzad Rashidi and Respona
01:30 How LLMs have replaced Google as the top of the research funnel
03:20 What Respona does and how GEO (Generative Engine Optimization) works
04:05 Jim's own experience: a listicle article driving #1 newsletter traffic
04:49 How LLMs use RAG to pull live citations — and why 85% come from external sites
06:24 The shift from SEO to off-site brand mentions — it's old-school PR logic
06:57 Why backlinks and brand authority still share the same principle
08:59 Do you need Forbes coverage? Why niche topical sites beat big publications
10:50 The difference between PR and GEO — they are separate marketing channels
12:23 How to run the citation analysis: find what LLMs are already pulling
13:49 Respona's process: identify high-value destinations, create content, get placed
14:28 Live demo: Jim's AI visibility score revealed (spoiler: it's zero)
15:35 Which brands are showing up instead — and why Jim deserves to be there
16:05 The full Respona workflow: from citation pool to placement
19:21 Why cold outreach to existing citations has a ~1% success rate
19:49 The smarter approach: replicate the pattern, create new citations
20:21 45% of citations refresh every month — it's never too late, but never stop
22:14 What does this actually cost? Pricing explained ($100–$500 per placement)
23:22 How campaign size and budget determine your timeline to visibility
25:04 Small business advantage: dominate niche, hyper-specific prompts
26:24 Optimising for intent, not keywords — the core GEO principle
27:09 Do you need to optimise for each LLM separately?
27:40 Google AI Overviews, Claude, ChatGPT — how they work together
28:33 Respona's done-for-you model: the "vending machine for brand mentions"
30:37 Case study: Opus Clip goes from zero to #1 in their category
31:34 Other results: 100k monthly organic traffic, 90% faster outreach
33:03 How a founder should start — the small test order approach
33:55 Does this work for B2C and Shopify stores? (Jim asks about his wife's teapots)
35:19 The new rule: off-site visibility trumps on-site optimisation
36:34 Is AI writing the content, or humans? How Respona does both
37:33 Should entrepreneurs build an authority editorial site of their own?
39:09 What Farzad has learned from AI's disruption of the software industry
39:24 The productised service model — Sequoia's "next trillion dollar company" thesis
40:34 Is AI going to take our jobs? Farzad's optimist case
43:37 Jim's close: every crisis is an opportunity — and 90% are invisible right now

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Chris Ducker — serial entrepreneur, founder of Youpreneur, and author of The Long Haul Leader — joins Jim to talk about what happens when a business built on genuine passion still burns you out. Chris scaled to almost 500 employees, grew 5x in the first year of the pandemic, then hit a wall so hard he couldn't turn on his computer. The diagnosis: acute anxiety, depression, and phase three adrenal failure.

He shares why AI has a place in his business (ideation, team productivity) but never in the content that carries his personal brand, why "different beats better" as a competitive strategy, and why his recovery framework starts with family before it goes anywhere near the business. He's candid about the cost of his earlier pace, and equally candid that scaling down to a four-day week and a four-person team is something he earned after 22 years, not a shortcut available on day one.

A practical, honest conversation for any entrepreneur who's enjoying the work and still running themselves into the ground.

• The Long Haul Leader by Chris Ducker
• Chris Ducker's Website
• Rise of the Youpreneur by Chris Ducker

Connect with Chris Ducker:

• LinkedIn
• Twitter

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

"Listeners feel deceived when audio is synthetic."

Join Jim James as he interviews Pierson Marks, co-founder of JellyPod, who shares insights on the challenges and opportunities in the AI podcasting space.

Jim asks Pierson if he's just helping people to make AI slop...or it is synthetic voice coming of age?

You may be surprised by the answers.

Discover how AI voice can empower those who may not feel comfortable recording their own voices, and learn about real-world use cases, including how educators and small business owners are leveraging this technology.

Chapters
00:00 The Rise of AI in Podcasting
04:43 Understanding the Human Connection in AI Voice
07:55 Use Cases for AI Voice in Education
13:31 Creating Podcasts with JellyPod
19:50 Voice Technology and Distribution in Podcasting
24:24 The Growth of Jellypod Studio
27:29 Harnessing AI for Development
31:42 The Entrepreneurial Journey
34:27 Understanding the Pricing Model
36:55 Success Stories and Use Cases
39:17 The Future of Voice Technology
41:18Advice for Young Entrepreneurs

Do you think that AI Voices are slop or that we're creating a whole new category of podcast cotent that is set to engage audiences, and liberate new creators?

Drop it in the comments!

Subscribe for weekly insights on the latest in podcasting and AI technology!

https://www.theunnoticedentrepreneur.com

Try Jellypod for free:
https://zurl.co/Jellypod_Unnoticed

#Podcasting #AI #JellyPod #podcast #ai #aipodcasts
Get vidIQ to grow your channel faster! 🚀
https://vidiq.com/TheUnNoticedEntr

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/