You can be the best at what you do — but if no one knows who you are, it doesn’t matter.

In this episode, New York Times bestselling author and branding legend Raymond Aaron joins Daniel Wood to reveal how writing a book can transform your business, brand, and life — even if you’re not a writer.

He explains why a brand makes you different even when your skills don’t, how one London dentist became “The Smiling Dentist” and doubled his income, and why low self-esteem — not talent — is the biggest reason people never publish their book.

💡 Episode Overview
Raymond Aaron has written 147 books, mentored millions, and helped thousands of entrepreneurs use authorship as a business-building tool.
In this deep and practical conversation, he shares how to create a personal brand that elevates your credibility, attracts more clients, and separates you from competitors — through the power of authorship.

From branding examples that exploded small businesses to practical book-writing frameworks (including how to use AI correctly), Raymond breaks down his 100-step process that has produced hundreds of successful authors.

You’ll learn why books are still the most powerful personal branding tool in a digital age — and how publishing just one can 10x your visibility, confidence, and income.

🔑 Key Lessons in This Episode

• Why a brand makes you different even if your skills don’t
• How to create a magnetic identity people remember instantly
• The step-by-step path to writing and publishing your first book
• How to use AI the right way when writing — without losing your human voice
• The #1 reason most people never finish their book (and how to beat it)
• How to use a book to attract high-ticket clients and speaking gigs
• Why low self-esteem is the biggest roadblock to success
• The truth about traditional publishing vs. self-publishing
• Why “writing your book” is really about writing your future

🎁 Free Gifts Mentioned in This Episode

💡 Wealth Archetype Quiz (Free)
Discover your unique wealth personality, identify strengths and money blocks, and create your personal path to financial freedom.
👉 Take the quiz: https://swedishwealthinstitute.com/quiz

📘 Free Book – Branding Small Business for Dummies
Raymond Aaron is the only person in the world with books in both the For Dummies and Chicken Soup series — and he’s giving you one for free!
👉 Download your copy at https://aaron.com/yourgift

🎟️ Free Ticket – Path to Financial Freedom Summit
Join global mentors like Robert Kiyosaki, Les Brown, Brian Tracy, Jack Canfield, John Demartini & more.

✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.

👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook

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⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

What would you do if your father had a breakdown in front of a crowded pub — and that moment changed your entire life?

From £50,000 in debt to becoming a multimillionaire entrepreneur, Rob Moore shares the story that turned him from a broke bartender into one of the UK’s most successful property investors.

In this episode of the Swedish Wealth Institute Podcast, host Daniel Wood sits down with Rob Moore — founder of Progressive Property, bestselling author of Money, and host of the Disruptors Podcast (where he’s interviewed over 26 billionaires).

Rob opens up about the darkest day of his life — the night his father suffered a breakdown in their family pub — and how that moment ignited his obsession with personal responsibility, wealth, and freedom.

From discovering Rich Dad, Poor Dad to building a property empire, Rob breaks down the exact mindset shifts, financial principles, and brutal lessons that made him a millionaire by 31 and financially free for life.

Key Lessons in This Episode

• Why everything in your life is your fault — and why that’s empowering
• The painful moment that transformed Rob’s mindset forever
• How he went from £50,000 in debt to his first £1 million
• What he learned from interviewing 26 billionaires on Disruptors
• How to create wealth without losing purpose or peace
• The hidden cost of scaling too fast (and how he recovered from it)
• Why emotional discipline is more important than intelligence
• The truth about giving, charity, and money flow
• What success really means beyond numbers and status

Free Gifts Mentioned in This Episode

🎟️ Free Ticket – Path to Financial Freedom Summit
Join Les Brown, Robert Kiyosaki, Jack Canfield, Kim Kiyosaki, Nick Vujicic, Raymond Aaron, and other world-class mentors.
👉 https://swedishwealthinstitute.com/events

🎁 Two Weeks FREE Access – Swedish Wealth Institute Community
Join a global network of wealth builders, get access to mentors, monthly live sessions, and exclusive trainings.
👉 Claim your access: https://event.financialfreedomsummit.online/wealth-creation-movement-sp-4974

🏫 Money School by Rob Moore
Learn how to make, manage, and multiply money with Rob’s training.
👉 money.school

About the Guest
Rob Moore is an entrepreneur, investor, and host of the Disruptors Podcast. He’s co-founder of Progressive Property, one of the UK’s largest property training companies, and author of 20+ books including Money: Know More, Make More, Give More. Through his businesses and mentoring, Rob has h

✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.

👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook

👉 Follow SWI on social media: Instagram | Linkedin | Facebook

⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

Most people spend their lives working for money.
Lewis Crompton learned how to make money work for him.

From a burned-out retail worker to an international trading mentor, Lewis reveals how he quit his job in just seven months — and built a life where freedom, not fear, drives every decision.

In this episode of The Swedish Wealth Institute Podcast, host Daniel Wood sits down with wealth coach and Star Trading founder Lewis Crompton, one of the UK’s leading voices on financial freedom.

Lewis shares how he went from counseling in the church to trading the markets, why “a salary is the bribe they give you to give up on your dreams,” and how his rules-based trading method now helps thousands earn consistent monthly returns in less than 30 minutes a day.

This isn’t another “get rich quick” story — it’s a roadmap for creating time, money, and purpose through skill, not luck.

Key Takeaways

• Why your salary can be your biggest trap — and how to break free
• The mindset shift that changed Lewis’s life forever: “Change requires action.”
• How to safely start trading even if you have a 9-to-5 job
• The 5-Step Star Trading Method for consistent, low-stress returns
• How Lewis rebuilt his confidence and identity after leaving the church
• What he learned from teaching with Robert Kiyosaki and the Rich Dad organization
• Why money without purpose leads to burnout — and how to find meaning in wealth
• A 30-day beginner roadmap to start trading safely and confidently

Episode Chapters
00:00 Intro — “Change Requires Action”
03:15 From Church Counselor to Trader
07:40 The Turning Point: Finding Rich Dad, Poor Dad
11:50 Leaving the Church & Finding His Identity
18:20 Learning from Robert Kiyosaki’s Team
23:00 Building Star Trading and Global Community
29:45 How to Start Trading Safely
35:10 The 30-Minute Trading Strategy Explained
42:00 Property, Business, and Diversification
48:30 The 30-Day Trading Roadmap
54:20 Free Gifts & Next Steps

Free Gifts Mentioned in This Episode

🎯 25 € OFF Cashflow 101 Board Game
Learn how to escape the rat race and master your financial statement.
👉 Visit https://events.swedishwealthinstitute.com/cashflow-games-2 → use the discount code SWIMember for your €25 savings.

📘 Lewis Crompton’s Free eBook + Masterclass
Discover his proven Star Trading system and learn how to trade confidently in 30 minutes a day.
👉 Download the eBook: https://startradingnow.com/startrading-ebook-daniel-wood/
👉 Register for the next class:

✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.

👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook

👉 Follow SWI on social media: Instagram | Linkedin | Facebook

⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.