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The Media Mix with Claire Atkinson

The Media Mix with Claire Atkinson

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 Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.© 2023 Situation Room Studios Politik & Regierungen
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  • How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert

    How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert
    Jul 2 2024
    “I am very optimistic about local journalism,” says Informed California Foundation CEO Geoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X @claireatki or pitch her Executive Producer jamie@oncamready.com To learn more about the guests visit this websites: Knight Foundation: https://knightfoundation.org/ Informed California: https://informedca.org/ Outlier Media: https://outliermedia.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 Min.
  • Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

    Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation
    Jun 27 2024
    The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 Min.
  • Will.i.am on music, brands and our AI future.

    Will.i.am on music, brands and our AI future.
    Jun 21 2024
    The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future. Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix. We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack. We are also looking for fresh guest bookings and sponsors for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at jamie@oncamready.com This special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 Min.
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