The MarTech Memo - Franklin Rios - CEO, Next Net
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The MarTech Memo - Franklin Rios - CEO, Next Net
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The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B and SaaS leaders.
The depth of the podcast is rooted in several key areas:
Real-World Applications: We move past the "highlight reel" to discuss the practical, day-to-day realities of scaling GTM using AI for B2B, MarTech and SaaS teams.
Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers, such as:
o Improving customer retention and expansion and how AI has the greatest impact.
o Scaling internal teams and operations using AI
o Navigating broader market shifts and economic factors (like the new economics of SaaS growth, ROI, CAC, and privacy).
Strategic Focus: The content addresses critical high-level topics, including:
o The role of AI and first-party data in modern marketing.
o Achieving strategic alignment across marketing, sales, RevOps, CS and partnerships.
o Operationalizing customer success data for upsells.