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Loyalty Wired

Loyalty Wired

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 Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved Ökonomie
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  • Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media

    Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media
    Feb 23 2026
    Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business? In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why the next competitive edge is not ad inventory, it is customer insight. We discuss trust, first-party data, measurement, and what happens when loyalty moves from cost centre to growth engine. If you run a loyalty programme, this episode matters.
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    35 Min.
  • Newscast 27 - Measuring What Matters

    Newscast 27 - Measuring What Matters
    Feb 10 2026
    In our latest Newscast we round up the latest in global loyalty before diving into the metrics that matter . Featuring Caroline Papadatos on KPI lifecycle, Kashkick on scaling to 12M+ members, Max Kenkel (ITA Group) on measuring what moves behaviour, and Phil Hawkins myth-busting loyalty’s favourite metric.
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    32 Min.
  • Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty

    Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty
    Jan 19 2026
    Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.
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    52 Min.
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