Choosing the Right Platform: Instagram vs. YouTube for Business Growth

In this episode of the Humble&Brag podcast, Ed and Calum delve into the debate of which platform is better for growing a new business - Instagram or YouTube.

We explore the pros and cons of each platform, considering factors such as audience engagement, content longevity, and production barriers.

We also discuss the unique advantages YouTube offers, such as evergreen content and a variety of content formats, including live events and long-form videos. Furthermore, they touch on the lower barrier to entry for content creation on both platforms, thanks to advancements in smartphone technology.

The conversation draws on insights into how platforms cater to content discoverability and the potential multi-use of content across different social media platforms.

No surprises - the episode leans towards YouTube as the preferred platform for its 'search-ability', content versatility, and long-term value, while acknowledging that Instagram and other platforms like LinkedIn still play significant roles in a comprehensive digital marketing strategy.

00:00 Introduction to the Podcast

00:04 The Battle of Social Media: Instagram vs YouTube

00:21 The Importance of Choosing the Right Platform

02:09 The Versatility of YouTube

04:18 The Power of Authentic Content

04:57 The Impact of Retention Editing

07:08 The Benefits of YouTube for Businesses

08:03 The Role of Instagram in Business Marketing

10:24 The Power of Multi-Format Content on YouTube

12:58 The Balance Between YouTube and Instagram

15:44 Conclusion: The Verdict on Instagram vs YouTube

16:00 Closing Remarks and Future Topics

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In this episode of the Humble&Brag podcast, Calum and Ed discuss the five key reasons every business should build out their brand on YouTube.

We'll cover:

00:00 Introduction to the Podcast

00:05 The Importance of YouTube for Businesses

00:35 The Scale of YouTube

01:28 The Resilience of YouTube as a Channel

02:28 The Financial Benefits of YouTube

03:33 The Spillover Effects of YouTube

04:47 The Multiplier Effect of YouTube

07:02 YouTube as a Multi-Channel Platform

09:36 Creating a Competitive Advantage with YouTube

12:17 Conclusion and Final Thoughts

Enjoy!

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In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback.

They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next.

00:00 Introduction to the Podcast

00:02 The Importance of Research in Marketing

00:34 The Role of Competitor Analysis in YouTube Research

03:19 The Power of Keyword Research

05:32 Leveraging Internal Resources for Content Ideas

05:40 The Value of Audience Feedback in Content Creation

06:11 Utilizing Sales Team Insights for Content Development

09:52 The Synergy of SEO and YouTube Keyword Research

14:37 The Impact of Consistent Content Across Channels

15:49 Conclusion and Wrap-up

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