Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hex-file-go-assessment

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How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?

In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead.

With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market.

In this episode, expect to learn:

• What makes PIM different from MDM and why both matter
• How poor product data hurts sales, trust, and brand image
• When growing companies should invest in a PIM system
• Ways AI is changing product content, images, and launch speed
• Why good data helps teams move faster and sell smarter

Timestamps:

[00:00] - Teaser

[01:07] - Introduction of podcast & guest Usman Khalid

[03:03] - What are MDM and PIM, and why do they matter?

[05:35] - How product data impacts revenue and trust?

[08:26] - Early signs a company needs a PIM system

[11:09] - Who should own PIM and why is it not just IT?

[14:12] - How does PIM improve speed, accuracy, and sales?

[17:12] - Common budget gaps and how to show ROI

[24:09] - What AI brings to product content and images?

[28:00] - Usman’s advice on using data as a growth driver

Follow our Guest Usman Khalid on:

• LinkedIn: https://www.linkedin.com/in/uskhalid/
• Company (LinkedIn): https://www.linkedin.com/company/centricdxb/
• Company (Website): https://www.centricdxb.com/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook:...

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hex-file-go-assessment

__________________________________________

What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation?

In Episode 11 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nomah Zia, Fractional Digital Experience and Technology Consultant at Technology Advisor, about how companies can speed up digital transformation. Nomah shares why strategy alone isn’t enough and how clear goals, fast action, and team alignment lead to real results. She breaks down what a good customer experience looks like, common red flags, and why speed matters more than ever in today’s fast-changing tech world.

With deep digital expertise, Nomah Zia explains how companies can improve by focusing less on tools and more on teamwork. She shows how clear goals, fast action, and strong team roles help turn strategy into real results. Nomah also shares how good customer experience feels smooth and human, and why speed, structure, and shared goals are key to success in the digital world.

In this episode, expect to learn:

• Why digital strategy is more than just tools and tech
• How to build teams that move fast and work as one
• What makes a customer experience smooth and human
• Red flags that slow down digital progress and results
• Simple ways to use AI for faster and smarter work

Timestamps:

[00:00] - Teaser

[01:02] - Introduction of podcast & guest Nomah Zia

[02:45] - What does digital transformation really mean?

[04:02] - First steps: Strategy, systems, and structure

[05:36] - What makes a good customer experience

[06:49] - How empathy and context shape results?

[07:34] - Red flags that signal strategy is failing

[08:50] - Building teams for speed and outcomes

[10:55] - When to use agencies vs internal teams?

[11:56] - Why execution speed drives revenue?

[14:20] - Advice for digital leaders and using AI

Follow our Guest Nomah Zia on:

• LinkedIn: https://www.linkedin.com/in/nomah-zia/
• Website: https://nomahzia.com/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: https://www.instagram.com/arnauddasprez/

Follow the Podcast:

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What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results?

In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any industry.

With years of sales experience, Michael Halper explains how sales teams can improve by using clear messaging. He shows how strong messages help reps ask better questions, focus on customer needs, and book more meetings. Michael also shares how this method reduces pressure on cold calls, builds trust, and helps sales and marketing teams work better together to boost results.

In this episode, expect to learn:

• Why clear sales messaging boosts meeting success
• How to shift from product to customer-focused messages
• Tips to ask better questions and handle objections
• How sales and marketing teams can align through messaging
• The role of AI in helping build better sales messages

Timestamps:

[00:00] - Teaser

[01:01] - Introduction of podcast & guest Michael Halper

[02:17] - Why clear messaging is key to successful sales

[04:40] - Difference between a message and an elevator pitch

[08:25] - How political messaging mirrors sales strategy

[11:40] - Avoid sounding scripted: Use outlines, not scripts

[13:13] - Adapting sales messages across channels and audiences

[16:51] - Aligning sales and marketing through messaging

[21:18] - Why Michael built Sales Scripter to fix messaging gaps

[25:44] - Quick wins: Questions, pain points, and improvements

[28:24] - AI’s role in creating stronger sales messages

[30:17] - The future of messaging: Constant learning and updates

[31:42] - Where to find Michael and free training resources

Follow our Guest Michael Halper on:

• LinkedIn: https://www.linkedin.com/in/mhalper/
• Company (LinkedIn): https://www.linkedin.com/company/salesscripter/
• Company (Website): https://salesscripter.com/
• Company (Youtube): https://www.youtube.com/@SalesScripter/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: