In this episode, we explore one of the strangest things about being a LIVE creator: you can never experience your own show the way your audience does while it’s happening. The performer is busy creating the moment, while the viewer is simply experiencing it and once you watch the replay, part of what made it LIVE has already disappeared. We talk about why that creates a unique blind spot for creators, and why outside perspective, observation and feedback matter so much in LIVE.

Email Tara and Ben at The Guide to LIVE Streaming: team@blushiftcreative.com

Tara and Ben talk about why consistency matters so much in LIVE streaming and why it has less to do with pleasing the algorithm than most creators think. They explore the psychology of familiarity, how regular viewers become part of a community, why predictable doesn’t have to mean boring, and how simply showing up consistently can make people more likely to remember you, trust you and come back.

In this conversation, Tara and Ben explore live streaming as a dominant form of entertainment, particularly with the evolution of entertainment from ancient interactive forms to recent more modern passive consumption then back to more interactivity with live. The conversation delves into cultural roots that drive our desire for interactive entertainment.