Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my clients, plus the two updates I'd do first. If you've got a post you wrote years ago that you swore was perfect, I challenge you to think again.

Enjoy the episode!

And, if you join me Friday, June 26 on a free webinar I'm hosting, I'll be sharing how to decide what blog posts to water and go beyond the two recommendations in the episode.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Serpstat.

One of many SEO tools to help do keyword research, sleuth in on your competitors and watch your rankings. There's a free 7 day trial if you've been looking for a tool to help you do such things.

🎧 This week’s recommended podcast episode is actually an audio book… I liked it that much. I listened to it on my road trip from AZ to MN. It's called The Dark Side of the Light Chasers by Debbie Ford.

I like learning about our shadow sides and this one is very good on that. Some of it was hard to hear.

If you listen to the book, let me know how you like it!

Find other recommended episodes here.

🗞️ Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

I'm getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We're also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it.

Enjoy the episode!

🔗 Resource Links

🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. ⁠⁠Grab your spot here.⁠⁠ Be there or be square!

🧰 I love me a good digital marketing tool. This week’s recommended tool is Repurpose.io.

Does just what it says. Upload content and repurpose to other channels and sends it automatically. So many hours to save. More time for creativity, relaxing, or just binge-watching Schitt’s Creek.

⁠Peek inside my toolbox.

🎧 This week’s recommended podcast episode is 5 Signals That Reveal Where Your Podcast Funnel Leaking.

This one is for my fellow podcast hosts. The show is Podcasting for Financial Professionals, however even though I'm not that, the host Virginia Elder is a wealth of knowledge.

Find other recommended episodes here.

💻 Supporting ⁠⁠blog post here⁠⁠.

In this episode I'm walking you through earned traffic, which is basically when other people do the talking for you. Think podcast interviews, Reddit mentions, PR, guest posts, people linking to your site because they actually want to. It's the slowest of the three traffic methods we've covered in this series, but it's also the most durable and long lasting.

Enjoy the episode!

00:00 Earned Traffic Intro

00:50 Podcast Setup

01:27 Why Earned Wins

01:50 Is It Right

03:08 Guesting Strategy

03:26 Digital PR Tips

03:51 Forums and Collabs

04:42 Media Catching Tools

05:10 Key Takeaways

05:29 Series Wrap and CTA

05:48 Tool of the Week

06:30 Podcast Recommendation

🔗 Resource Links

Become Their Favorite Podcast Guest

🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. ⁠Grab your spot here.⁠ Be there or be square!

🧰 I love me a good digital marketing tool.This week’s recommended tool is ⁠Berrycast⁠.

If you're familiar with Loom, this is like that. A screen recording tool that allows users to capture their screen, record their webcam, and create videos effortlessly. I like the interface better than Loom.

⁠Peek inside my toolbox.

🎧 This week's recommended podcast episode is Your Next Breakthrough Won't Come From Working Harder (Do This Instead) with Frencesca Sipma on the Earn Your Happy podcast.

I am seriously loving this podcast right now. I really felt this episode in my bones. My takeaway came in the form of validation and thinking I'm not alone.

💻 Supporting ⁠blog post here⁠.