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The Gambling Files

The Gambling Files

By: Jon Buford & Fintan Costello
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The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (21 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!TheGamblingFiles.com Economics Management & Leadership Politics & Government
Episodes
  • RTFM 282: Michael Baker-Mosley talks B2B branding, marketing and more

    RTFM 282: Michael Baker-Mosley talks B2B branding, marketing and more
    22 Oct 2026
    Another great episode, and we are delighted to share this with you. It may shock you to know that there may be some waffle at the start, but it’s only because Jon had a particularly bizarre Saturday night. In this episode, the legendary Michael Baker-Mosley shares his insights on marketing, AI, and the importance of authenticity in business, along with personal stories that highlight human connection and decision-making.As ever, thanks to our sponsors for making this possible: World Gaming, Optimove, and GLI. We love you all like something that’s loved a lot.Things we talk about, in list form: The role of AI in marketing and content creationThe disconnect between marketing and business strategyThe importance of authenticity and honesty in businessThe challenges of B2B marketing and standing outPersonal stories illustrating human connection and decision-makingChapters, but you might want to add 40 seconds or so. Just in case, like: 00:00 Introduction and episode overview01:57 The influence of Bill Hicks and perspectives on giving to the homeless04:07 A rural encounter with a distressed woman and the importance of help06:47 Police intervention and understanding mental health crises10:05 Men's perception of threat and gender dynamics11:59 Marketing team structures and the importance of strategic alignment14:58 Sponsorships and industry insights from GLI and other companies19:48 Industry acquisitions and personal anecdotes from the gambling industry24:56 Michael Baker-Mosley's background and marketing expertise30:09 The challenges of B2B marketing and standing out in a crowded market34:54 The importance of team culture and avoiding the 'family' analogy39:57 The impact of AI on marketing, creativity, and production49:58 Honesty, transparency, and the future of marketing and AI59:51 Personal reflections on life, work, and the influence of AI01:04:54 Closing thoughts and gratitudeMichael on LinkedIn: https://www.linkedin.com/in/mosleymichael/ Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
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    1 hr and 12 mins
  • RTFM 281: Ex-EGR Clark Beecroft on his passion for… Sh¡thead: the game

    RTFM 281: Ex-EGR Clark Beecroft on his passion for… Sh¡thead: the game
    15 Oct 2026
    Former EGR bloke Clark Beecroft comes on the podcast to share his passion for the game of Sh¡thead, a passion that has led to him developing his own custom deck for the game! We also get into Clark’s gambling industry experiences, and his plans to travel the world while promoting the game. This (blockbusting) episode explores innovative ideas for game development, industry insights, and personal stories. And more, of course.Things we talk about, in a list:Clark Beecroft's career at EGR and industry insightsThe game of shithead and its potential as a gambling productInnovative ideas for game development and monetizationClark's travel plans and global monster projectIndustry challenges and opportunities in online gamblingChapters, but add a a couple of minutes for the music and that other bit Jon’s added about the sponsors, who we love. Music used with permission of the artist, I should add!:00:00 Introduction and guest background02:00 Industry insights and reflections on gambling in Russia and Brazil03:23 Clark Beecroft's career at EGR and industry experiences04:22 Leaving EGR and passion for the game of Shithead07:17 Clark's long tenure in the gaming industry and fond memories09:12 The evolution of gambling games and the potential of Shithead11:15 Popularity of Shithead among different demographics13:34 Modifications to the game for faster play and better experience15:22 Creating a branded deck of Shithead cards17:10 Challenges with Amazon and product sales19:50 Clark's travel plans and projects around the world23:33 The monster project and cultural exploration28:19 Organising a Shithead tournament and community engagement33:44 Potential for digital versions and online tournaments37:33 Industry attitudes towards gaming and fun43:26 Favourite movies and cultural interests45:39 Closing remarks and contact informationClark on LinkedIn: https://www.linkedin.com/in/clark-beecroft-89539222/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International.GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReFSubscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/Sponsorship enquiries: https://www.thegamblingfiles.com/contact/Get our newsletter: https://thegamblingfilestldr.substack.com/
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    55 mins
  • RTFM 280: Nick Devor on the gamblification of collecting

    RTFM 280: Nick Devor on the gamblification of collecting
    8 Oct 2026
    In the gambling industry’s favourite podcast*, we meet immaculately-coiffed journalist Nick Devor to discuss the gamblification of collectibles like Pokemon and baseball cards, the parallels with gambling mechanisms, and the regulatory challenges facing the industry. We explore how these trends impact addiction, regulation, and the future of gambling and collectibles. No bloody Fintan again though, the part-timer.*other podcasts are available, but they’re not the favouritest onesStuff we talk about, in a list:The gamblification of collectibles like Pokemon and baseball cardsThe psychological mechanisms behind gambling and collectingRegulatory challenges and the lack of federal oversightThe link between trading cards and problem gamblingThe impact of social media on gambling behavioursThe rise of prediction markets and their legal implicationsThe role of brands and marketing in gambling and collectiblesThe influence of regulation and federalism on gambling lawsThe connection between poverty, gambling, and risky behavioursThe importance of industry involvement in research and treatmentChoice quotes:"Let the content dictate the format, don't force structure.""Spending money on random card packs is linked to problem gambling.""Opening packs is about the experience, not just the cards."Chapters, but add some time because of our beautiful music, used with permission from Mara Carlyle:00:00 Introduction and episode overview12:49 The link between trading cards and problem gambling24:48 The experience of opening collectible packs36:30 Market dynamics and regulation challenges48:02 The role of social media and marketing59:03 Regulatory landscape and federal oversightNick on LinkedIn: https://www.linkedin.com/in/nick-devor/ Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
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    1 hr and 3 mins
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