“Safe, connected and capable.”

On this week’s episode of The FODcast, Daniel Temm, CEO of Puresport explains the three feelings the brand wants customers to experience when they engage with the business.

It’s a fascinating discussion around what modern consumer brands need to become beyond simply “selling products”.

Tim and Daniel discuss:

• Building a brand in one of the world’s most crowded categories
• Why community became a growth engine for Puresport
• The move from startup experimentation to scale-up execution
• The realities of Amazon growth and omnichannel retail
• Why many founders struggle with prioritisation
• The importance of simplicity, storytelling and emotional connection

There’s also an honest conversation around leadership pressure, mentorship and how rapidly growing businesses force founders to constantly evolve.

A really strong episode for anyone interested in modern ecommerce, brand building and scaling consumer businesses.

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Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Is CRO really about conversion rate, or are too many brands looking at the wrong thing?

On the latest episode of The FODcast, James sits down with Adam Pearce, Co-founder of Blend Commerce, to unpack what CRO actually means in ecommerce.

Adam breaks it down through three simple levers: buy now, buy more and buy again.

The conversation covers:

• Why CRO is often misunderstood
• Why data needs to challenge opinion, not just support it
• The role of customer behaviour in shaping better buying journeys
• Why site search is still massively underutilised
• The difference between improving conversion and improving profitability
• Why founders sometimes need to step back and let the data lead

There are also some really practical insights around upselling, product discovery, customer retention and how brands should think about CRO at different stages of growth.

A really useful listen for ecommerce teams thinking about revenue, profitability and customer experience.

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#FODcast #CRO #Ecommerce #ConversionRateOptimisation #DigitalCommerce #CustomerExperience #Retail

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Food waste is not just a sustainability issue. It is an operational one too.

In this latest episode of The FODcast, James sits down with Alex Considine Tong, Chief Product Officer at Retail Insight, to discuss how retailers are tackling food waste, on-shelf availability and smarter store operations.

It’s an insightful chat that covers a lot of ground, including:

• Why food waste remains such a significant issue for grocery retailers
• The balance between availability, abundance and waste reduction
• How better data can help retailers make more precise decisions
• Why in-store operations are now a major area of opportunity
• The role of AI, electronic shelf labels and emerging retail technology
• How retailers can reduce waste while protecting margin and customer experience

There is also a really interesting discussion around donation, store colleague productivity and how technology can free people up to focus on higher-value customer interactions.

A great listen for anyone interested in grocery, retail operations, sustainability, data or the future of smarter stores.

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#FODcast #Retail #FoodWaste #RetailTechnology #Sustainability #GroceryRetail #DigitalCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/