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Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.

Jake Rath is the founder of Rathletics, a fitness and performance coaching brand that evolved from in-person training into a fully online business. He is also a co-owner of Stryde Social, one of the fastest-growing run club communities in the country known for “running raves,” singles events, and city pop ups built around health, connection, and lifestyle. In this episode, Jake breaks down how he went from getting fired right after signing a lease in Fort Lauderdale to creating multiple income streams through fitness, content, and community.

We dive into how door to door sales built his confidence, how personal training taught him what really drives people, and why the best performers all have “fire” underneath them. Jake shares the real story behind scaling Stryde Social into multiple cities, what it takes to launch events that pull hundreds of people, and how he built a network strong enough to create opportunities on demand. He also reveals his newest venture, Top Set, a platform designed to help influencers monetize their audience through fitness products, coaching, and collaborations.

This conversation is packed with lessons on resilience, building community, monetizing attention, and staying grounded while chasing big goals. If you want to learn what successful people consistently have inside them, and how to build a lifestyle that balances ambition with happiness, this one is for you.

📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/

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🌐 More about The Rise Collective: https://rise-collective.com/

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📲 Follow Jake

Instagram:

@jake.rath https://www.instagram.com/jake.rath?igsh=MW96dnpyc2djZ2N5cg==

@strydesocial https://www.instagram.com/strydesocial?igsh=MXJ2NGdhMHR1d3B3ag==

@rathletics.fit https://www.instagram.com/rathletics.fit?igsh=Yng4Yjh2ZTJiNm01

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Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.

Morgan MacMillan is a partner in Urban Stillhouse, one of St. Pete’s most sought-after restaurant concepts, and the co-founder of St. Pete Country Fest, a three-day music festival that sold out 20,000 people per day in its very first year. In this episode, he breaks down how a late night conversation turned into a multi-million dollar event, how Urban Stillhouse scaled to 7 million dollars in annual revenue while only operating four nights a week, and what it really takes to build brands that feel exclusive, premium, and unforgettable.

Morgan shares the behind-the-scenes realities of launching a restaurant days before the world shut down in 2020, keeping employees on payroll through uncertainty, and building a culture where staff works fewer hours but performs at a higher level. He explains why saying no can increase demand, how depth in talent beats flashy headliners, and what raising capital for a two million dollar festival actually looks like.

At the core of this conversation is Morgan’s philosophy on Successful DNA: lean into your strengths, take calculated risks, build aligned partnerships, and when something excites you, move fast. From leveraging every connection he had to backing emerging country artists before they exploded, Morgan shows how bold execution beats perfect planning every time.

This is a masterclass on risk tolerance, brand building, team alignment, and turning passion into scalable momentum.

📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/

🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/

🌐 More about The Rise Collective: https://rise-collective.com/

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📲 Follow Morgan

Instagram:

@themanmorgan https://www.instagram.com/themanmorgan/

@stpetecountryfest https://www.instagram.com/stpetecountryfest/

@urbanstillhousestpete https://www.instagram.com/urbanstillhousestpete/

🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you:

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Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.

Austin Medlin is one of the most respected sales minds in the online coaching space. In this episode, he opens up about the moments that shaped him, including getting arrested as a teenager, losing his girlfriend in a tragic accident at twenty years old, battling addiction, getting divorced, and getting fired from multiple companies before finally betting on himself. Austin shares how those experiences forged unshakable confidence, discipline, and hunger.

We dive deep into what separates people who win from people who stay average. Austin explains why most entrepreneurs blame leads instead of fixing their sales process, how close rate is the single most important lever in any business, and why undercharging is a confidence problem, not a strategy problem. He breaks down how he scaled multiple offers, why he believes sixty percent close rates are achievable, and how he rebuilt his life and business from zero in late 2023.

At the core of this conversation is Austin’s philosophy on hunger, gratitude, and self belief. From choosing growth over self-destruction after tragedy to building a highly profitable sales coaching business with extreme margins, this episode is a raw look at resilience, ownership, and what it actually takes to build momentum when life hits hard.

This is a no fluff conversation about pain, purpose, sales, and the mindset required to live far beyond average.

📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/

🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/

🌐 More about The Rise Collective: https://rise-collective.com/

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📲 Follow Austin

Instagram: @theaustinmedlin https://www.instagram.com/theaustinmedlin/?hl=enTikTok @theaustinmedlin https://www.tiktok.com/@theaustinmedlin?is_from_webapp=1&sender_device=pc