This podcast episode features a conversation between the host Andrew Shaw and Trev White, a former businessman who successfully transitioned into endurance athletics as a GB triathlete.

Business Career and Transition

• Trev spent nearly 20 years in banking before leaving to launch his own CRM consulting business, GAP, around 1999.
• He cited multiple motivators for this change, including the need to increase earnings following a divorce, career stagnation at the bank, and a desire for entrepreneurial independence.
• The business navigated several turbulent periods, including the "millennium bug," the dot-com bubble burst, and later, the global financial crisis.
• Trev described the business as a "lifestyle" company that evolved through various models—from direct client work to sub-contracting for larger firms—before eventually becoming a successful Microsoft consulting partner.
• The process of selling the business was arduous, involving five years of financial preparation and a "horrendous" three-month due diligence process, which resulted in the business selling for less than initially expected.

Athletic Journey

• Following the sale of his business and the subsequent COVID-19 lockdown, Trev began running, eventually joining a local triathlon club.
• Despite initially struggling to swim even two lengths of a pool, he committed to consistent training, analytics, and coaching, eventually becoming a competitive triathlete.
• He identified that he was better suited for long-distance endurance events, eventually competing in an Iron Man, where he placed fifth in his age group.
• Trev has since represented Great Britain in international triathlon competitions, achieving a top-10 finish in his age group, and has pre-qualified for the upcoming world championships in Abu Dhabi.

Mindset and Philosophy

• Throughout both his business and athletic endeavours, Trev emphasizes the importance of resilience, optimism, and the ability to adapt to changing circumstances.
• He credits his success in both fields to a "competitive" mindset—not necessarily against others, but against his own potential.
• He stresses the significance of community and camaraderie, noting that the triathlon club provided a sense of belonging and support similar to a professional environment.
• Trev defines elite performance not as a final destination, but as a continuous process of achieving one's personal potential.

In this opening conversation, Bevis Moynan shares how resilience shapes true performance and why reframing failure is essential for growth. From coaching athletes to guiding leaders, he reveals how process, vulnerability and mindset build sustainable success.