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Networking doesn’t fail because you’re “bad with people.” It fails because you’re trying to force outcomes instead of building real connection. We sit down with Kay Edwards, founder and CEO of the Outside Network and author of Hunt with Your Pack: Why Networking Alone Isn’t Enough, to talk about a practical, values-driven way to grow revenue through relationships without feeling slimy or fake.

Kay breaks networking down into something you can actually do on a busy calendar: treat it like a muscle, start with a small list, and practice every day. We dig into how to decide who you should prioritize, why warm introductions beat cold LinkedIn DMs, and how one simple question, “Who else should I be talking to?”, can steadily expand your reach. If you’ve ever hesitated to reconnect with someone because you worried they’d think you’re selling, Kay offers a mindset shift that makes outreach feel lighter: it’s our job to ask, and it’s their job to say no.

We also get tactical about consultative selling and business development. Kay shares the questions she uses with new clients to create clarity fast, including her all-time favorite: “What does the world most need you to do?” We talk about networking groups as practice, making room for serendipity, and how introverts can build a referral network with a checklist instead of charisma.

If you want better leads, stronger partnerships, and a more human approach to sales and networking, hit play. Subscribe, share this with a fellow business owner, and leave a review so more people can find the Commission Code Podcast.

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Most people think selling is about talking. It’s not. Selling is about understanding how someone decides, what they’re protecting, and what they’re trying to achieve when they say “yes” or “no.”

We sit down with Karen Green, a sales consultant and former retail buyer, to get brutally practical about “know your buyer” in the real world. Karen shares what changes when you’ve been on both sides of the table, why so many well-meaning sellers accidentally act like amateurs, and how to build the kind of trust that drives referrals and repeat business. Along the way, we compare UK grocery and US selling environments, and we unpack why complex buying often means selling the whole package, not just the product.

We also get into buyer psychology: the emotional drivers behind decisions that look “rational,” the subtle signals that create likeability and credibility, and the darker side of big-company negotiation tactics that can pressure vendors into giving value away. Then we talk modern tools, including AI in sales and LinkedIn-based personality insights, plus how to adapt your communication style without becoming someone you’re not. Authenticity and congruence are not soft skills here; they’re a competitive advantage.

If you want consultative selling strategies you can apply in any industry, hit play now. Subscribe, share this with a business owner who hates “icky” selling, and leave a review so more people can find the show.

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Your days are packed, your to-do list keeps growing, and somehow the work that would actually increase revenue you don't have time for. We get it. When every interruption earns your attention, you can spend a full day doing important things and still end up on a hamster wheel, working hard without moving the business forward.

We walk through a practical time management and weekly planning system designed for busy business owners who want business growth without burning out. It starts with clarity: what you want from your business, why you want it (the emotional fuel that keeps you going), and how you’ll get it (a true strategy, not random tactics). We also talk about aligning those answers with your values so the calendar you build supports what matters most, not just what screams the loudest.

From there, we get tactical: eliminating distractions in your workspace, processing paper piles with a simple decision flow (do it, file it, schedule it, delegate it, or trash it), and creating a weekly plan that turns into a realistic daily plan. We explain how to time-block focused work, how to adjust the plan in five to seven minutes at the end of the day, and why “plan your work and work your plan” beats starting every morning in reaction mode.

Try it this week system out and you may just find the time to grow your business.

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Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!