The best lead source for your security business might be simpler than you think: get face-to-face with your customers.

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down why in-person prospecting has become one of Alarm Masters’ most effective ways to generate project revenue. Service calls, coffee drops, and prospecting drop-ins account for 90% of their project revenue, outperforming the digital and outbound channels most companies focus on.

They explain how to make in-person prospecting scalable by using customer data, public information, and AI to identify buying signals before a salesperson ever walks through the door. They also share how to choose the right prospects, improve your pitch through repetition, and turn a simple drop-in strategy into a repeatable sales engine.

In this episode:
→ Why face-to-face prospecting is their best lead channel
→ How service calls, coffee drops, and prospecting generate opportunities
→ Why salespeople should run 20–25 face-to-face appointments per week
→ Using AI and public data to identify buying signals
→ Finding the events that actually cause customers to buy
→ Improving your script, target contact, and offer through repetition
→ Turning in-person prospecting into a scalable sales system

Connect:
Stephen Olmon — https://x.com/stephenolmon
Collin Trimble — https://x.com/TXAlarmGuy

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