What are wealthy collectors actually doing in 2026, and how can you be ready? Sergio Gomez walks through the Art Basel and UBS Survey of Global Collecting 2026, which covers 3,100 collectors in 10 countries. Global art sales reached $59.6 billion in 2025, and 39% of collectors plan to buy in the next year. You'll hear that 69% bought directly from an artist, 40% commissioned a work, and 59% bought at least one piece under $10,000.

We cover how Instagram now drives sales, why 72% research an artist before buying, and why collectors are playing it safer with newer names. We also look at the demand for originals, women collectors leading discovery, the value of in-person events, and why every generation is buying. Sergio closes with five practical ways to get positioned: make buying direct easy, build proof, be ready for research, price with confidence, and meet collectors in person. Hosted by Sergio Gomez, artist and coach, Art NXT Level.

Download the Collector Ready PDF: https://www.theartistnextlevel.com/collectors-trend-2026

Ready to build a sustainable art business with coaching, community, and clear next steps? Join the Art NXT Level program at https://www.theartistnextlevel.com.

Are collectors still buying art in 2026? Yes. And more of them are buying directly from artists.

In Episode 408, artist, curator, gallery owner and art business coach Sergio Gomez breaks down the Art Basel and UBS Survey of Global Collecting 2026, the annual report on art collectors worldwide by Dr. Clare McAndrew and Arts Economics. Based on a survey of about 3,100 collectors in 10 countries, Sergio shares the 10 collector trends every artist needs to know going into 2026 and 2027, and what each one means for your art career.

Sergio has followed this report for about 10 years. He reads it as an artist and as a gallery owner, and he turns the data into simple actions you can take this week, whether you sell at $200 or $20,000.

In this episode, you'll learn the 10 collector trends:

1. Collectors buy directly from artists: Why direct sales are growing, how collectors find artists in studios and on Instagram, and how to make it easy to buy from you.
2. Commissions are a real opportunity: How to make commissions an official offer, what to put on a commission page, and why a starting price helps.
3. Collectors buy at real-world prices: How to price with confidence using small, medium and signature pieces, and why to raise prices steadily as demand grows.
4. Instagram sells art: What to include in every post (title, medium, size), why to show work in a room, and how to add a clear call to action.
5. Collectors want proof: Why many collectors are cautious about newly discovered artists, and how testimonials, shows, press and consistency build trust.
6. Collectors do their homework: How to be easy to look up, from Google and AI search to an updated bio, art statement, CV and your story in plain words.
7. Uniqueness wins: Why to lead with originals, share your process, and tell why each piece is one of a kind.
8. Women collectors lead discovery: How to build relationships, host events and follow up personally.
9. In-person still matters: Why open studios, art fairs and local events close the sale that online starts, especially in the age of AI images.
10. Every generation is buying: Why painting is still a top medium, and why you should ask your buyers how they find and buy art.

Also in this episode:

• The 5 ways to position yourself as an artist right now: make it easy to buy direct, build proof, be ready for research, price with confidence, and meet collectors in person
• Why first-time buyers can become second-time buyers and, over time, collectors
• How to sell art online and in person without waiting for permission from a gallery

Resources:

• Free guide: the Collector Ready Guide with all 10 trends, the key numbers, what each means for you, and a checklist: [add link]
• Instagram Made Simple for Artists 50+, a course for artists who say Instagram is not for them: [add link]
• Join the Art NXT Level Academy, with weekly live Q&A, a private artist community and coaching: theartistnextlevel.com

Subscribe to The Artist Next Level Podcast on Apple Podcasts and leave a rating and review to help more artists find the show.

Hosted by Sergio Gomez, co-founder of Art NXT Level. Learn more at theartistnextlevel.com.

Get the Free PDF mentioned in the episode: https://www.theartistnextlevel.com/collectors-trend-2026

What happens when you spend decades putting your art dreams on hold?

In this episode of The Artist Next Level, I sit down with artist Rene Griffith to talk about her journey from growing up believing that art was something she couldn't pursue, to eventually moving across the country and building the art career she always knew was inside her.

Rene shares how travel continues to influence her abstract work, why she thinks abstract art can be experienced much like music, and how she approaches marketing as a way of connecting people with her art rather than simply trying to sell it.

We also talk about something every artist needs to hear: you don't have unlimited time and energy. Renee shares why setting clear goals, taking action, and learning to say no to opportunities that don't move your career forward can make all the difference.

If you've ever thought you're too old, too late, not good enough with technology, or simply don't know where to start, Renee's story is a powerful reminder that you can still pursue the artist you were meant to become.

Rene Griffith's Contact Information

Website: https://www.renegriffithart.com

Instagram: https://www.instagram.com/rene.griffith/