The 4-Part Test Every Sponsorship Should Pass.
Items couldn't be added
Sorry, we can't add the item as your basket has reached its capacity.
The title couldn't be added to your basket.
Please try again later.
Couldn't add title to Wish List
Please try again later.
‘Remove from Wish List’ failed
Please try again later.
Adding to library failed
Please try again
‘Follow podcast’ failed
‘Unfollow podcast’ failed
The 4-Part Test Every Sponsorship Should Pass.
-
Narrated by:
-
By:
In 2014, the ATP approached Infosys looking for a tech solution. A decade on, Infosys is the official digital innovation partner for major tennis organisations, including the ATP Tour, it has Rafa Nadal and Iga Świątek as brand ambassadors, a humanoid robot fielding fan questions at Melbourne Park, and a match analytics platform that lifted ATP web traffic by 30%.
So how is a tech brand getting tennis to work this hard? Meet the man behind it (and the four-part test he used to pick tennis in the first place).
Guest: Navin Rammohan. Senior Vice President and Global Head of Field Marketing, Infosys.
Host: Brigette McGuire, Monash Business School.
© 2026 Monash Business School
Produced by Miniature
adbl_web_anon_alc_button_suppression_t1
No reviews yet