A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of embarrassing to admit because she paid me good money, the photos were gorgeous, and she had a great experience. So what happened?

I used to think that delivering a beautiful gallery meant my job was done. But if our clients aren't actually using their photos, they're missing out on so much of the value of a brand session. And that matters for us, too! Today, I'm walking you through what happens between the end of a shoot and the next time a client books you, because the gallery is the middle of the story, not the end.

We're talking:

• Why gorgeous photos don't always translate into photos clients actually use
• The resources I send clients BEFORE gallery delivery
• How to underpromise, overdeliver, and make your galleries feel more valuable
• Why culling your gallery might be your best positioning tool
• Gathering feedback, testimonials, and marketing gold from clients
• Staying connected and planting the seed for their next brand session

Links & Resources

• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members get a free training November 3, early enrollment access, and exclusive bonuses.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

A couple years ago, I treated myself to a boudoir session, and I'm still obsessed with the photos. But here's the thing: when I think back on that day, the first thing I remember isn't actually the photos. It's how I felt. I felt beautiful, taken care of, and like an absolute star. And that experience is why I still tell all my girlfriends they need to book a session with that photographer.

Your brand photography clients are doing the exact same thing. They're going to love their photos, but what they're really going to remember (and tell their friends about) is how you made them feel.

In this episode, we're talking about the wildly underrated experience on shoot day and how engaging all five senses can turn a great brand session into one your clients can't stop talking about. Because the experience is the transformation, and those little details are doing more for your marketing than you might realize.

We're talking:

• Why great photos are the bare minimum, not the whole experience
• The five senses and how they shape your client's shoot day
• Small touches that make a big impression
• Helping nervous clients feel comfortable and confident on camera
• How your client experience leads to better referrals
• Why the experience starts long before shoot day

Links & Resources

• 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries.
• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13. Waitlist members will get a 24-hour early access, plus a free training on November 3.
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨

“I would love to do a brand session, but I don’t even know what we would shoot. I just sit at a computer all day.”

If you’ve done brand photography for more than a week, you’ve probably heard some version of this. And if we’re being totally honest, you may have thought the same thing. What ARE we supposed to photograph when someone’s entire job lives on a laptop and inside their brain??

The answer isn’t figuring out how to make a laptop look more interesting. (Because the laptop is never going to be that interesting.) The question is: how do you photograph an IDEA? In this episode, I’m walking you through the process I use to turn what a client believes, talks about, and wants to be known for into actual shoot concepts that feel specific to them and their brand.

We’re talking:

• Where to find the ideas your client talks about over and over
• Turning concepts into props, actions, and settings
• Why the same idea should look completely different for different clients
• Running every shoot concept through your client’s personality
• Why creative direction happens before shoot day, not while you’re scrambling for ideas
• The laptop’s rightful place in a brand session (spoiler: it’s not the main character)

Links & Resources

• 📸 Grab my free brand session shot list for 10 must-have shots that help you create more variety in your galleries.
• 💻 Join the waitlist for Behind The Shot, my course that walks you through how to price, plan, shoot, and deliver a brand session that gets your clients results. Doors open November 13, and waitlist members will also get a free bonus training!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨