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Success School

Success School

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Are you an online coach stuck at $10K months and ready to break through to $50K?


Join Steph and Tim Frey on the Success School Podcast, where we share the exact strategies we use to grow and run our multi-7 figure coaching business.

Each week you’ll get:


  • Teaching episodes – deep dives into the strategies, systems, and sales processes that drive $50K months.
  • Behind-the-scenes – real talk on what’s working, what’s not, and what we’re testing right now.
  • Q&A episodes – raw answers to the questions coaches like you are asking as you scale.

Expect proven tactics, blunt advice, and plenty of laughs as we show you how to stop hustling for clients and start running a business that works for you.


Hit subscribe and tune in every Monday to start building your $50K month coaching business.

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  • 3 Ways to Stop Attracting Clients Who Drain Your Time and Energy

    3 Ways to Stop Attracting Clients Who Drain Your Time and Energy
    Feb 15 2026
    If you’re a coach and your business is technically working, but still feels heavier than it should, you’ll recognise this straight away. Bad clients. The ones who drain your energy, question everything, push back on the work, and somehow take up more space than the clients who actually pay well. We all get them… and yes, they’ll probably always exist. But there are ways to get in front of your ideal clients, and stop the bad clients in their tracks. In this episode, we break down how to use your content to naturally repel the wrong people, pre-qualify leads before they ever get on a sales call, and confidently say no when someone isn’t the right fit (and sometimes with a genuine thank you at the end). You’ll hear: 0:00 - Our personal updates - Tim’s new car and a poop robo vacuum emergency 7:12 - Creating content that repels bad clients and gets you in front of your ideal audience 10:40 - How to get in front of premium clients without sounding like someone you’re not 13:15 - Are your ideal clients not on Instagram? Here’s how to find them 14:50 - The questions you should include in your application form to filter out the wrong leads before they book a call 17:32 - The biggest red flags on a discovery call that could predict a problem client 20:23 - How to figure out if someone is ready to commit on a sales call or just wasting your time 22:32 - Tips on ending a sales call when you know they’re not the right fit for your business 24:04 - The key behind getting quality clients that are committed to your course 25:44 - What’s the difference between premium and just straight up overpricing your business? 27:47 - Knowing when to offer a payment plan or reject a potential client 30:27 - If you’re not getting traction on your current platform, here’s what you can do next Watch the YouTube version of the podcast here (https://youtu.be/m81iFi31rUM). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    34 Min.
  • How Coaches Build Consistent Leads WITHOUT Relying on Referrals or Instagram

    How Coaches Build Consistent Leads WITHOUT Relying on Referrals or Instagram
    Feb 8 2026
    It’s time to build a predictable business guys. You need to be able to take holidays, you need to be able to take days off without your business crashing and burning around you (yes, we’ve been there too). So if you’re a coaching or service based business with inconsistent income, relying on referrals, posting on Instagram without predictable leads, or never knowing how many clients are coming in next month, then you’re going to want to listen to this episode. There are three ways we recommend our clients to do this so today we’re breaking down: How to build a predictable lead generation system for a coaching business How pricing and payment structures affect cash flow Why hiring a VA and building SOPs is essential for scaling without burning out You’ll hear: 0:00 - Personal Updates: what has Thailand been like for us so far? 2:07 - This is what an unpredictable coaching business looks like - is it yours? 3:36 - Why referrals are NOT a good sign in a coaching business 4:55 - Why this common social media strategy won’t bringing in new leads for you consistently 6:41 - The two funnels you should build first if your marketing is based on Instagram 9:20 - How much we spend on paid ads as coaches 10:53 - The funnel we recommend our Success School clients to generate leads in 30 days 13:24 - How to know what to charge based on how many clients you can handle in your current business set up 15:12 - Payment plans vs upfront payments for coaches - which is better? 16:32 - The biggest pricing mistake coaching business owners make when they’re trying to scale revenue 19:57 - The first hire you should make to help your business become predictable 21:21 - How do you prevent your business falling apart when your VA leaves 23:51 - How to build an SOP for a job hire you don’t understand yourself Watch the YouTube version of the podcast here (https://youtu.be/_DnxXJHIQNI). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    30 Min.
  • Everything You Need to Know About Hiring VAs in 30 Minutes

    Everything You Need to Know About Hiring VAs in 30 Minutes
    Feb 1 2026
    Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending. So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/). You’ll hear: 0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?! 4:18 - The real cost of hiring a VA 5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business) 6:53 - Easy and quick tasks you should be handing off to a VA 8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA 13:32 - The pros and cons of hiring a VA privately or through an Agency 14:16 The best websites for hiring an overseas VA 14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you) 16:58 - How much should you be paying your VA 18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be 20:09 - Should you be hiring a VA full time or part time to start with? 22:00 - The time tracking websites to manage your VAs time 23:18 - How many chances should you give a VA before firing them? 27:32 - How many VAs we’ve had to fire and the reasons for it 30:15 - Listen to this if you’re on the fence about hiring a VA 31:40 - VA personal assistant business you can get in touch with in Australia www.theoeagency.co (http://www./theoeagency.co) www.www.socialfriends.net.au www.collaborativeco.com.au Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)
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    33 Min.
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