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Stop Pretending This Is Sustainable

Stop Pretending This Is Sustainable

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What happens when an industry built on “sustainability talk” is forced to confront the reality of its own impacts? In this hard‑hitting conversation, Professor Harold Goodwin — one of the world’s most influential voices in responsible tourism — joins Ged Brown to dismantle the myths, expose the contradictions, and challenge the complacency that still dominates global tourism.

Together they explore:

  • Why responsible tourism is still misunderstood — and too often misused
  • The tragedy‑of‑the‑commons problem at the heart of modern travel
  • How Airbnb reshaped destination control
  • Why climate change is already rewriting seasonality
  • The uncomfortable truth about “business as usual”
  • What destinations must do now if they want to use tourism rather than be used by it
  • Why transparency, evidence, and action matter more than ever

Harold also shares insights on the upcoming Tourism Seasonality Summit in Rimini, where ICRT global joins as the official Impact & Responsibility Partner.

This is not a gentle conversation — it’s a necessary one.

If you care about the future of tourism, you’ll want to hear every minute.

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