This week on So This Happened, Jess and Nathalie dig into a new format from publisher coalition SPUR for reporting how AI companies use their content, and what ChatGPT's new Virtual Try On and Favourites features mean for retailers. Plus: why Meta's new Forum app copies Reddit and how The Drive-In lets independent filmmakers rent out their films while keeping the rights and the audience.

Nathalie: https://www.linkedin.com/in/nathalielethbridge/

Jess: https://www.linkedin.com/in/jessicacarlin/

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• SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board - https://digiday.com/media/spur-publishes-ai-content-tracking-standard-pitches-openai-and-google-to-join-advisory-board/
• ChatGPT can now virtually try on clothes for you - https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/
• Bulk campaigns, virtual try-on, and a tracking problem for ChatGPT ads - https://www.stackedmarketer.com/p/bulk-campaigns-virtual-try-on-and-a-tracking-problem-for-chatgpt-ads
• Walmart gets onboard with OpenAI's ChatGPT fashion push as Virtual Try On and Favourites launch - https://retailtechinnovationhub.com/home/2026/10/2/walmart-joins-openais-chatgpt-fashion-push-as-virtual-try-on-and-favourites-launch
• Facebook Groups Forum App New From Meta - https://www.tubefilter.com/2026/09/29/facebook-groups-forum-app-new-from-meta/
• The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch - https://variety.com/2026/film/global/the-drive-in-streamer-indie-filmmakers-keep-ip-money-1236875129/

Timestamps:

00:08 Introduction and guest introductions

04:09 SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board

11:59 ChatGPT can now virtually try on clothes for you

23:56 Facebook goes back to the Forum age with its new app

26:47 The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch

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This week on So This Happened, Jess and Nathalie dig into Amazon's decision to block Meta's new Muse AI agent from shopping on its site, and what the standoff means for retail media and the brands that pay for it.

Plus: why Infillion's purchase of Foursquare could link an ad to a shop visit and a sale, how a new Sony patent would let players pay for games by tapping a card or phone on their PS5 controller, what the ECB's digital euro pilot means for payments data in Europe, and how Citi plans to sell advertising built on its cardholders' spending.

Find us on LinkedIn:

Nathalie: https://www.linkedin.com/in/nathalielethbridge/

Jess: https://www.linkedin.com/in/jessicacarlin/

• Amazon Blocks Meta's Muse AI Assistant In New Standoff Over Agentic Shopping
• What to know about Meta's Muse AI agent
• Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
• Sony Patents a Way to Pay for Games Through Your PS5 Controller
• ECB Brings the Digital Euro to Checkout While the US Sits It OutCiti Launches Commerce Media Platform Before Pending Kard Acquisition

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LinkedIn: https://www.linkedin.com/company/atonik

Contact: hello@atoniknexus.com

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This week on So This Happened, Jess and Nathalie dig into the EU's sweeping new Kids Act and OpenAI's sponsored agents, a brand-new ChatGPT ad format that gives every advertiser its own chatbot. Plus: why Comcast's Universal Ads is selling ordinary TV slots around creator channels, how Mastercard and Kenyan startup Flowchart are turning a WhatsApp thread into a checkout, and Google's busy week, escaping an ad tech breakup, testing payments to publishers whose content feeds AI Overviews, and adding cart transfer ahead of the holiday shopping season.

Follow Us:

Nathalie: https://www.linkedin.com/in/nathalielethbridge/

Jess: https://www.linkedin.com/in/jessicacarlin/

Resources:

• The EU doesn't just want to ban kids from social media. It's blocking chatbots and gaming, too.
• OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads
• Universal Ads Expands Creator Content Into TV Advertising
• Mastercard, Flowcart Team Up To Promote Social Commerce In Africa
• Who wins and loses from the remedies to Google’s ad tech monopoly
• Google Rolls Out Pay Value AI Licensing Program To Publishers
• Boost your holiday sales with these agentic commerce updates

Find So This Happened...

Subscribe to the newsletter: https://lnkd.in/gURXag5C

LinkedIn: https://www.linkedin.com/company/atonik

Contact: hello@atoniknexus.com

Hosted on Acast. See acast.com/privacy for more information.