On her 48th birthday, Krista opens with her annual dedication to her cousin Kate, then tells the story of a week that showed her she'd been speeding past her own impact. It took a lunchtime conversation with an old friend, a drive home on I-95, and an email she never expected to get.

If you're an entrepreneur who's always looking ahead to the next thing, or anyone who brushes off compliments with a joke, this one is for you. Do you buy it?

IN THIS EPISODE
[0:00] A birthday dedication to Kate
[3:15] The Sell: you made it, you just missed it
[4:30] Rereading last year's birthday email
[6:30] What an old friend said at lunch
[10:40] The joke we all make instead of saying thank you
[13:30] Why the finish line keeps moving
[15:30] The email that proved the whole point

KEY QUOTE
"My validation doesn't need to come from external sources, yet people are holding up a mirror for what they see. And I'm not taking enough time to look in my own mirror." – Krista Demcher

MENTIONED IN THIS EPISODE

Baltimore Real Producers
You Are Your Brand keynote and the Sell Yourself Challenge
Episode 81: Krista's tribute to her cousin Kate
Krista's weekly Friday email

Connect with us
📸 Instagram: @SheSellsHeSellsPodcast
▶️ YouTube: She Sells He Sells Podcast

Confidence is a skill you learn, not earn. Lisa Hansen came ready to defend that idea, and she brought a story that makes it hard to argue with.

Lisa was the second grader everyone thought couldn't talk. She grew up to become a mechanical engineer on Boeing's Dreamliner, a pastry chef trained at the Culinary Institute of America, and the owner of the bakery she had dreamed about since she was little. Every box on her dream board was checked, and she still couldn't figure out why she felt so unsuccessful.

In this conversation, Lisa explains why doing the reps over and over isn't what builds confidence, what actually does, and why she would never tell a nervous client to just go do the scary thing. Krista shares her own burnout story from her direct sales days, and the two of them finally take on fake it til you make it (Brian, you're going to love this one).

If you are a female founder who looks successful on paper but still doesn't fully trust yourself to make the next big decision, this one is for you. Do you buy it?

IN THIS EPISODE

[0:00] Lisa Hansen and the idea worth buying
[1:23] Why doing the reps isn't the same as building confidence
[6:06] Was Lisa always confident? "Absolutely not."
[9:35] Engineer, pastry chef, and a dream board fully checked off
[11:00] Meeting your goals versus meeting your needs
[23:34] The call to start a conference ("I think you have the wrong girl")
[29:32] Krista's full-body-rash story
[38:10] When showing up on video every day isn't working
[45:17] Fake it til you make it, plus Krista's red lipstick
[54:43] Inside the Thriving Women's Conference

KEY QUOTE
"We don't thrive by changing who we are. We thrive by knowing who we are." Lisa Hansen

MENTIONED IN THIS EPISODE
Thriving Women's Conference, October 21 to 22, 2026, at The Maxwell in Raleigh, NC: https://thelisahansen.com/thriving-womens-conference-2026/
UNSTOPPABLE Coaching with Lisa Hansen (apply through @TheLisaHansen)
Lisa's six driving needs framework
Our fake it til you make it debate episodes
The Red Lipstick Effect, Krista's keynote
Elizabeth Holmes and Theranos (Brian's go-to counterexample)

Connect with Lisa:
thelisahansen.com
Instagram: @TheLisaHansen
Instagram: @ThrivingWomensConference

Connect with us:
📸 Instagram: @SheSellsHeSellsPodcast
▶️ YouTube: She Sells He Sells Podcast

You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson."

It starts with three months of zero dollars in sales, a lot of complaining on the couch, and one sentence from Brian that Krista did not want to hear (mostly because he was right). From there she makes the case that nothing sells itself. That goes for a necklace, a listing and a business, and it will stay true until people believe in the person selling it. In a feed full of AI influencers and agents trying to look like Selling Sunset, being fully yourself is the only thing no one can copy.

If you've ever said "I'm just not a salesperson," this one is for you. Do you buy it?

IN THIS EPISODE
[0:00] How a Stella & Dot necklace connected Krista and Karen
[3:30] Three months of zero sales and the feedback that changed everything
[7:00] AI influencers and why authenticity matters more now than ever
[11:45] What sales actually is (and why you have to believe it)
[15:00] The resilience resume
[18:30] Style, stance and story: the three S's of being your brand
[28:45] The parting thought Krista will never stop saying

KEY QUOTE
"I have found the more I am uniquely myself, the happier my business gets, the better my client experiences are because people know what they're getting when they hire me." — Krista Demcher

MENTIONED IN THIS EPISODE
Empowering Women in Real Estate the Podcast and Conference
Stella & Dot
The ACORN Method and StorySelling
Krista's Personal Brand Quiz (style, stance or story: which one is yours?)
The great fork vs. spoon coffee debate
Selling Sunset

Connect with us:
📸 Instagram: @SheSellsHeSellsPodcast
▶️ YouTube: She Sells He Sells Podcast