In this captivating episode of Icons of Influence, we explore Serena Williams in full — not just as one of the greatest athletes to ever grace a tennis court, but as a visionary business leader, investor, and cultural force.

On the court, Serena rewrote history: 23 Grand Slam singles titles (the most by any woman in the Open Era), multiple Olympic gold medals, dominance across surfaces, longevity through injuries and motherhood. Her journey challenged norms about what women, especially Black women, could achieve in sport. But as she retires from competition, her influence didn’t fade — it evolved.

We trace how Serena shifted from tennis legend to serial entrepreneur, crafting businesses that reflect her identity, principles, and ambition. Through Serena Ventures, she has invested in over 85 companies — an impressive number of them founded by women, people of color, and underrepresented innovators. To date, around 14 of those portfolio companies have reached unicorn status. (That means valuations of $1B+)

But she didn't stop at investing. Serena launched WYN Beauty, a makeup brand built for motion and diversity, offering cosmetics women can wear while being active. She built Will Perform, a recovery wellness brand offering gels, topicals, and products aimed at athletic bodies. Her production company, Nine Two Six Productions, enables her to influence media, narratives, representation. She is also stepping into sports ownership: in 2025, she acquired a stake in the Toronto Tempo WNBA franchise — the first WNBA team outside the U.S. — helping design merchandising and jersey concepts, signaling her belief in the investment potential of women’s sports.

We explore the ethos behind her ventures — the ways she aligns business with purpose, builds for inclusion, and supports founders historically excluded from capital. We examine tension she navigates: legacy vs reinvention, brand vs business, public perception vs authenticity.

Expect stories, background, strategy, risk, and legacy — everything from how she selected early investments, how she navigates failure, to the lessons she believes are essential for entrepreneurs and leaders. Whether you follow sport, women’s business, venture capital, or personal growth, there’s much to learn.

If you've been inspired by her career, her bold pivots, her voice — this episode is your deep dive into how she became more than an icon, but an architect of influence.

Keywords: Serena Williams, Serena Ventures, women in business, athlete entrepreneur, WYN Beauty, Will Perform brand, venture capital, unicorn startups, sports ownership, women’s sports investment, representation in startups, investing in diversity, former tennis champions in business, legacy building, influence beyond sport, Black women investors, culture and business, inclusive beauty, business ethos, media production, female founder support, crossover athlete business, investing in underrepresented founders, women's equity in sport.

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