Season 3, Ep. 30: Negotiating with PR Firms
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Katherine Tuominen is a marketing strategist, publicist, and Founder of CatalystBrand Strategy, an award-winning global PR Agency that has supported more than 116 brands across health, technology, and regulated industries.
With a background spanning luxury retail and film with Fox and Warner Bros., she specializes in governance-first communications that help founders build long-term credibility.
Her clients have been featured in Marie Claire, Fast Company, and Women’s Health, and her keynote “Ethical Marketing Is Not an Oxymoron”, challenges the idea that integrity and performance are at odds.
I do what I do because I believe that in an era of noise, trust is the ultimate currency.
My mission is to help founders cut through that noise not by shouting louder, but by telling stories that actually matter. With over a decade of experience, from global entertainment giants to the heart of the wellness industry. I have seen that ethical marketing is not an oxymoron; it is a competitive advantage.
I bridge the gap between human connection and strategic scale. By integrating PR, media, and content into cohesive systems, I transform brands into authorities. I am driven by the conviction that when you replace vanity metrics with evidence led storytelling, you earn the credible, lasting equity that builds a legacy.
Catalyst Brand Strategy | https://catalystbrandstrategy.com/ | katherine@catalystbrandstrategy.com | +1 332 284 0803
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