As AI becomes increasingly involved in how consumers discover, evaluate, and purchase products, what does that mean for brands and retailers? In this episode of Retail Sound Bites, Jeff Greenspoon, CEO of Kantar North America, joins Rachel Dalton to discuss the evolving role of AI in commerce, why brand equity will be a critical differentiator, and how stronger retailer-brand partnerships can drive growth in a changing marketplace. Jeff also shares his perspective on leadership, innovation, and the opportunities that emerge when organizations stay focused on solving real consumer needs.

Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

AI is not simply influencing grocery shopping. It is reshaping the entire journey from inspiration and discovery to purchase and the final in-store experience. In this episode of Kantar Retail Sound Bites, Barry Thomas, Rachel Dalton, and Leigh O'Donnell share their immediate takeaways from GroceryShop and examine what the industry's rapid shift toward AI means for retailers and brands.

The discussion covers personalized baskets, data readiness, Kantar's 4F framework for AI-enabled shopping, visibility within large language models, and the evolving role of retail media networks. The team also looks at why stores remain critical in an AI-driven world and how retailers can create more engaging, sensory, and connected experiences for increasingly informed shoppers.

Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn