What happens when the version of success you worked hard to create no longer fits who you’ve become?

In Episode 21 of Beyond the Corporate Ladder, I sit down with Dr. Jo, founder of Tula Soul, for a candid conversation about personal transformation, career reinvention, embodiment, entrepreneurship, and learning to trust yourself.

Dr. Jo began her career as a clinical psychologist, eventually building a successful private practice. But her own experiences with recovery, yoga, embodiment, and personal growth changed not only how she saw herself, but how she wanted to help others.

That realization ultimately led her toward holistic coaching, yoga, writing, retreats, and a business that felt more aligned with the person she had become.

• Why success can change as you change
• How Dr. Jo transitioned from clinical psychology into holistic entrepreneurship
• Why high-achieving women often feel responsible for other people's emotions
• How boundaries can create greater freedom
• Why authenticity became central to Dr. Jo’s business
• The challenge of leaving behind an identity tied to income and professional status
• Why trusting your intuition matters when everyone has advice for you
• How Dr. Jo thinks about abundance versus scarcity
• Why relationships, not just methodologies, can create meaningful transformation

[00:00] Meet Dr. Jo and Tula Soul [01:12] Helping High-Achieving Women Reconnect With Themselves [03:17] Why You're Not Responsible for Everyone's Feelings [06:00] Dr. Jo's Journey Into Psychology [08:35] How Her Definition of Success Changed [10:08] The Experience That Changed Her Career [13:20] Leaving Behind an Old Identity [15:09] What Dr. Jo Had to Unlearn [17:28] From Psychologist to Holistic Entrepreneur [19:08] Finding Clients and Building an Authentic Brand [21:36] Turning Different Ideas Into One Business [23:35] The Hardest Part of Entrepreneurship [25:00] What's Next for Dr. Jo [26:07] Trust Your Gut and Stop Following Everyone's Advice [28:02] Why Relationships Create Real Change

Dr. Jo also shares openly about her recovery journey, body shame, identity, and how learning to feel safe in her own body influenced the work she does today.

Her advice for anyone beginning a new chapter is simple: listen to your gut, trust your intuition, and use discernment when other people tell you how your path should look.

Want to share your side of the story on Beyond the Corporate Ladder?

Apply to be a guest: https://beyondthecorporateladder.com/podcast-guest-booking