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Potluck Kitchenware in Ely Minnesota

Potluck Kitchenware in Ely Minnesota

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Kelsey Lee, owner of Potluck Kitchenware Store in Ely, Minnesota, shares how her business navigated the challenges of wildfires, the unique culinary traditions of the Northwoods, and the importance of community and learning. Discover her insights on store curation, local culture, and must-have kitchen tools.A few items mentioned in the Podcast available at POTLUCKPierogi Love and The Elements of BakingVisit Ely, Minnesota for fun things to do year-round! Whether you are looking for a place to stay, a delicious meal, a hiking trail, or an immersion experience, we have businesses ready to meet your needs.Original Transcript Follows:Stephanie Hansen (00:01.176)Hello everybody, welcome to Dishing with Stephanie’s Dish, the podcast where we talk to people in the food space. And today I’m with Kelsey Lee. She is the owner of Potluck Kitchenware Store. And Potluck is in Ely, Minnesota, which is my second home. And I’ve been doing a little mini-series to help people get familiar with some of the businesses that have been impacted by the wildfires this summer. The wildfires, as we currently stand, are in a high form of containment.Smoke in the town has been virtually non existent and people are coming back to Ely, but it has been a dramatic turn in what was looking to be a great summer. Welcome to the program, Kelsey.Kelsey Lee (00:41.088)Thank you so much for having me on.Stephanie Hansen (00:44.2)What does it feel like when, you know, you’re starting out on your summer and July fourth has just happened and something that you couldn’t have predicted as a business owner, like a wildfire comes into town?Kelsey Lee (00:50.389)it feels like such a jolt and especially with wildfire there’s a there’s this sense of kind of unknown danger known but unknown danger and i this was the first summer of wildfires that were quite close to town during my time of owning the business the last time we had any a wildfire anywhere near potluck or elite largeI was an employee of Potluck. I wasn’t the owner. So I was making, I was sort of executing on decisions as opposed to making them myself. So, you know, your first thought is about air quality and evacuation zones and all of that. And then sort of secondarily you wonder if it means the end of the season. And for me this year, that was an especially weighty question because what I’ve seen over the last couple of years is that our what whatis commonly known as our summer season, actually extends quite far into the fall. I’ve seen growing sales numbers in September and October over the last couple of years. And so you really don’t want to see your season kind of come to a close when really it’s like just getting started. But I’m really happy to say that what I’ve seen is very much to the contrary. This so two weekends ago on what would have been our blueberry art festivalI saw huge numbers of people in town. I had amazing sales. I’ve talked to other business owners who had a similar experience. So it feels like our kind of recurring visitors and also our seasonal residents have really rallied to support Ely. and I personally am just so grateful for all of the messaging around Ely is open for business, like conditions here are safe, we welcome you, we encourage you to do your Christmas shopping. all of thatfor in my case and the case of many of the retailers I’ve spoken to has just been incredibly successful.Stephanie Hansen (02:59.584)It’s kind of funny because I am a person that does a reverse commute. I my husband lives in Ely in the summer and I usually head there on Saturday in the afternoon and come home on like a Monday or a Tuesday. And the air quality in the Twin Cities has actually been worse than in Ely. So it’s it’s been a kind of a strange summer.How hard is it? So you have a great selection of cookbooks. You really do a great job of curating. You’ve got all the cast iron things that one would expect at a kitchen store in the Northwoods, but you’ve also got beautiful dishware, some small appliances, all the cute funny towels and napkins and cocktail and entertaining things that you might use at the cabin. How do you curate the store?With such a big percentage of folks being summer residents, does it change?Think it’s a really interesting challenge. I actually love doing the buying for the store. I do it all myself because my market really exists as like three segments. And over the years of working here and then being an owner-operator, I’ve really gotten to know those segments by their general characteristics, but also individuals, right? So I’m getting feedback and product requests and things all the time. and so I think of my customer market as being comprised of seasonal residents. So people who come up for the summer, like you you have a s you have a second home, you have a second kitchen, you’re hosting, you’re cooking, you are really looking for anything you would be looking for at your main home in your kitchen...
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