Polaris - Interview Series Titelbild

Polaris - Interview Series

Polaris - Interview Series

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Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.Copyright 2020 All rights reserved. Marketing & Vertrieb Ökonomie
  • The Future of Brand Loyalty
    Sep 9 2022

    In this episode, Stan Sthanunathan, Former Executive VP - CMI at Unilever, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how brands can actually create lasting memories instead of simple moments through their experiential programs. Paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.  

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    43 Min.
  • Episode 16: Reshaping the Retail Experience with Data Analytics
    Jul 15 2022

    In this episode, Shelley E. Kohan, Chief Strategy Officer at The Robin Report, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about what brands and retailers should be thinking about when it comes to data analytics to make data-driven decisions and what that means for experiences.

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    38 Min.
  • Episode 15: Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse
    May 20 2022

    In this episode, Vince Kadlubek, Founder & Director of Meow Wolf, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you. Don’t forget to subscribe!

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    44 Min.
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