Pod Position — Winning Google & AI Search

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Pod Position — Winning Google & AI Search

Autor: The Branding Agency

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Das größte Angebot der Saison | 0,99 € pro Monat für die ersten 3 Monate + 15 € Audible-Guthaben

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O tym tytule

Pod Position is the show for local and service-business owners who want to win the new search game. Every episode breaks down how to get found on Google and in AI search — Google AI Overviews, ChatGPT, and Perplexity — with plain-English, no-fluff local SEO you can actually act on. Hosted by Steve of The Branding Agency. Listen, then grab a free visibility audit at mybrandingagency.com/podcast. Hosted on Ausha. See ausha.co/privacy-policy for more information.The Branding Agency

Ekonomia

Marketing i sprzedaż

Ekonomia Marketing i sprzedaż

Odcinki Więcej informacji

Google Ads Get Clicks But Your Phone Doesn’t Ring (8 Fixes)

Oct 29 2026

Stop wasting budget on Google Ads that get clicks but no calls. Use this 8-step landing page checklist to fix your conversion rate.

📋 FREE: THE GOOGLE ADS CHECKLIST (link 1, it's right here)
☐ Campaigns → Columns → Competitive metrics: add Search lost IS (budget) and (rank). Budget high? Cut services, area or hours instead of spreading thinner.
☐ On your phone, open every ad's final URL and every sitelink. Right page? The ad's offer on screen? Tappable phone number at the top?
☐ Keywords → Columns → Quality score: add Landing page exp. Fix every keyword marked "Below average".
☐ Read each ad group's keywords. Can't write one honest headline for all of them? Split it, one page per new ad group.
☐ Goals → Conversions: make sure there's a phone call conversion.
☐ Submit your own form. If the web address doesn't change, give every form its own thank-you page and count it as a conversion.
☐ Recommendations → Auto-apply settings, then the History tab. Dismiss anything you can't explain.
☐ Write down your launch date. Judge the campaign at 90 days, not week two.

📊 WHERE DO YOU SHOW UP WITHOUT PAYING PER CLICK? (link 2)
Our AI Visibility Score: a 0–100 score, the real AI answers for your services and towns, and who's showing up ahead of you. $100, credited in full toward your first month if you hire us.
👉 https://bit.ly/ai-score-adspaged

🛠️ WANT IT DONE FOR YOU? (link 3)
Google Ads, the landing pages they send people to, and the tracking that proves what's working, from one team, all in-house.
👉 https://bit.ly/done-for-you-adspaged
Video code: ADSPAGE

🎬 WATCH NEXT
I Audited 47 Local Business Websites
👉 https://youtu.be/YVizZiQQuUc

📚 SOURCES (Google Ads Help)

About campaign statuses: https://support.google.com/google-ads/answer/1722131

About overdelivery and your average daily budget: https://support.google.com/google-ads/answer/1704443

Impression share: https://support.google.com/google-ads/answer/7103314

About Quality Score: https://support.google.com/google-ads/answer/6167118

5 ways to use Quality Score: https://support.google.com/google-ads/answer/6167130

About Ad Rank: https://support.google.com/google-ads/answer/1722122

About phone call conversion tracking: https://support.google.com/google-ads/answer/6100664

Set up your web conversions: https://support.google.com/google-ads/answer/16560108

About optimization score: https://support.google.com/google-ads/answer/9061546

About applying recommendations automatically: https://support.google.com/google-ads/answer/10279006

Duration of the learning period: https://support.google.com/google-ads/answer/13020501

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Many campaigns suffer from low quality scores because they send traffic to the wrong pages or lack clear contact options. This video walks you through the settings that cause your ads to underperform, including how to verify your phone call conversion tracking and why you should avoid letting Google auto-apply recommendations without oversight. I show you how to audit your final URL and sitelinks to ensure every click has a clear path to becoming a lead.

Following these steps helps you identify which ad group keywords are dragging down your performance and where to split your landing page content for better results. By aligning your ad headlines with specific offers and ensuring your web address changes correctly upon form submission, you can stop the leaks in your funnel. Use this process to ju...
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11 min

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AI Built Your WordPress Website — Here’s What It Got Wrong

Oct 28 2026

AI-generated websites often include dangerous errors that hurt your business. Learn how to audit your site to prevent costly mistakes.

This video analyzes the pitfalls of using AI website builders, from fabricated testimonials to broken contact forms. If you let an AI build your site, you must manually review every claim and test your functionality to ensure compliance with FTC regulations and search standards.

🛠️ WANT IT DONE FOR YOU? (link 3)
We rebuild AI-made sites in WordPress with Elementor Pro, by hand. Every page title and main heading researched in Ahrefs, your form set up and tested before launch, hosted on a dedicated server we manage. One team, all in-house, nothing outsourced.
👉 https://bit.ly/done-for-you-aibuiltd
Video code: AIBUILT

📋 FREE: THE AI-BUILT WEBSITE CHECKLIST (link 1, it's right here)
☐ Read every claim on every page out loud: years in business, licenses, service areas, awards, guarantees. Not true? Delete it.
☐ Match every testimonial to a real customer you can name. Can't name them? Take it down today.
☐ Search Google for site:yourdomain.com. Read every title and description like a customer would. Wrong or generic? Rewrite it in your SEO plugin.
☐ Run your homepage through Google's Rich Results Test. Rating or review code built from your own testimonials? Have it removed. Your real stars come from your Google Business Profile reviews.
☐ Submit your own contact form. Check the inbox those leads go to, and its spam folder.
☐ Someone selling you an llms.txt file? Skip it. Google's own guide says Google Search ignores it.

📊 WHERE DO YOU STAND IN AI SEARCH? (link 2)
Our AI Visibility Score: a 0–100 score, the real AI answers for your services and towns, and who's showing up ahead of you. $100, credited in full toward your first month if you hire us.
👉 https://bit.ly/ai-score-aibuiltd

🎬 WATCH NEXT
How to Improve Your Website Ranking on Google: 6 Hidden WordPress Problems
👉 https://youtu.be/lgwjtwwfRAE

📚 SOURCES

Google Search Central, Using generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content

FTC, Final Rule Banning Fake Reviews and Testimonials (Aug 14, 2024): https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials

Google Search Central blog, Making review rich results more helpful (Sept 2019): https://developers.google.com/search/blog/2019/09/making-review-rich-results-more-helpful

Google, Email sender guidelines: https://support.google.com/mail/answer/81126

Google Search Central, AI search optimization guide: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide

Not legal advice. If you're unsure about a testimonial, ask your attorney.

⏱️ CHAPTERS

I show you how to identify inaccurate information and fix search engine visibility issues. By fact-checking your own content and verifying that your contact forms actually deliver leads to your inbox, you can protect your site authority and avoid legal risks. Use this process to ensure your web design remains professional and trustworthy for your customers.
Hosted on Ausha. See ausha.co/privacy-policy for more information.

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10 min

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You Offer 6 Services in 12 Towns — Which Pages Should You Actually Build

Oct 27 2026

Stop building a separate page for every service in every town. Learn the exact page structure to improve your local search rankings.

🛠️ WANT IT DONE FOR YOU?
We map your services and towns, check the real search demand, and build only the pages worth building, on a WordPress site we host and look after. One team, all in-house, nothing outsourced.

👉 https://bit.ly/done-for-you-matrixd
Video code: MATRIX

📊 WHO DOES AI RECOMMEND IN YOUR TOWNS?

Our AI Visibility Score: a 0–100 score, the real AI answers for your services and towns, and who's showing up ahead of you. $100, credited in full toward your first month if you hire us. 👉 https://bit.ly/ai-score-matrixd

📋 FREE: WHICH PAGES TO BUILD CHECKLIST
☐ List every service you offer and every town you want work in
☐ One strong page per service (not one page listing everything)
☐ Google two similar services in the same town. Same pages at the top for both? One page can cover both. Different pages win each? Build two.
☐ One page per town you actually want work in (too far to be profitable? List it on your areas-we-serve page instead)
☐ A service-in-town page only where the searches are there
☐ Search Console › Performance › + Add filter › Query › type one town name. Already showing up for a service in that town? That's your signal to give it its own page.
☐ Everything else goes into the town page as its own section, with a real job from that town
☐ Every 90 days, re-run the Search Console filter and promote any service that starts pulling impressions

🎬 VIDEOS MENTIONED IN THIS VIDEO
SEO for Contractors: How to Rank for Every Service You Offer
👉 https://youtu.be/TBvP9GC9MHA

How to Build Location Pages That Rank in Every City You Serve (Without Getting Penalized)
👉 https://youtu.be/A5zHNy4Jwww

📚 SOURCES
Google Search Central, Spam policies (doorway abuse): https://developers.google.com/search/docs/essentials/spam-policies
Search volumes: Ahrefs Keywords Explorer, United States, pulled 26 Oct 2026. 6 plumbing services × 12 Charlotte-area towns, each checked with and without the state (144 searches). Small local volumes are estimates.
Search results: live Google searches, 26 Oct 2026. Results vary by location.

Creating too many pages can actually hurt your Google visibility by spreading your authority too thin. This video provides a clear framework to help you decide which pages are worth building versus which services should be grouped together on a single landing page. I walk through how to use your own Search Console data to spot where you already have traction, so you can focus on quality over quantity.

Following these rules keeps your site architecture clean and prevents you from being flagged for doorway page abuse. Use the checklist to map out your specific service area, ensuring that every page you publish is designed to capture actual search demand rather than just taking up space. This approach helps you maintain a professional site that search engines trust.
Timestamps:
0:00 72 pages for 6 services in 12 towns?
0:46 The #1 question in our comments
1:15 The data: 144 real Google searches
1:38 Which pages had real searches
2:01 Honest note: the numbers are estimates
2:35 Rule 1: One page per service
2:57 The shortcut: Google both searches
3:28 Rule 2: One page per town
3:59 Why the town page wins extra searches
4:38 Want it done for you?
4:56 Rule 3: Service-in-town pages only with demand
5:42 The free Search Console check
5:59 Rule 4: Fold the rest into the town page
6:24 Why 72 copied pages are a risk
6:46 Re-check every 90 days<...
Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Pod Position — Winning Google & AI Search

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Pod Position — Winning Google & AI Search

Google Ads Get Clicks But Your Phone Doesn’t Ring (8 Fixes)

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AI Built Your WordPress Website — Here’s What It Got Wrong

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You Offer 6 Services in 12 Towns — Which Pages Should You Actually Build

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