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Paul's Agency Podcast

Paul's Agency Podcast

Von: Paul J Emmanuel
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Conversations with world-class agency founders and operators to uncover concrete, actionable, and tactical advice to help you scale, automate, and profit from your own agency.

The Feeling of Flow.

You know the feeling. It happens when everything just clicks. Your team is buzzing, clients are thrilled, and you’re working on the strategic vision that actually excites you.

It feels effortless. Like magic.

But it isn’t just magic. It’s a formula. Once you discover it, running your agency becomes the most rewarding game you’ll ever play.


Welcome to Paul's Agency Podcast.

We celebrate the breakthrough. Each week, we sit down with the founders, leaders and experts who have cracked the code to building agencies that are as joyful as they are profitable.

Are you ready to fall in love with your agency all over again?

2026 Paul J Emmanuel
Management & Leadership Marketing & Vertrieb Ökonomie
  • No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.
    Mar 3 2026

    Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool.

    What You'll Learn in This Episode:
    1) How to structure signup forms to boost on site conversions
    2) Why percentage of discounts outperform every other offer
    3) What you should actually be testing in your email campaigns and flows
    4) How to fix an email welcome series and multiply revenue
    5) How to build automations that take every customer as an individual
    6) Why pop up forms are not for list growth, but for capturing zero party data
    7) How his background in stand-up comedy helped build an agency with 0% churn

    If you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data.

    In this episode, we cover:
    Chapter 1: Email Marketing Strategy for E-Commerce
    0:00 Testing the wrong things in email campaigns
    1:01 Standup comedian to #1 email marketing community
    3:03 DTC email and SMS agency approach
    5:57 Why newsletter lists are so valuable
    7:38 From standup comedy to Klaviyo agency
    10:06 Building a YouTube channel for agency growth
    12:12 Email marketing makes paid ads 20% better

    Chapter 2: Email List Building & Signup Form Strategy
    15:17 Building a high quality email list
    18:17 Percentage off discounts vs dollar off
    23:37 Essential e-commerce email automations
    25:48 Test offers, not subject lines
    28:48 Copywriting tip: lead with the number

    Chapter 3: Popup Forms, Zero Party Data & Segmentation
    33:24 Signup form audit: common red flags
    36:41 Popup forms for conversions, not list growth
    42:40 Zero party data matched to purchase behavior
    46:43 Scaling an email marketing agency

    Chapter 4: Agency Growth, Personal Brand & Mindset
    51:51 Standup comedy and building confidence on camera
    54:55 Goal setting: five year plan to daily tasks
    58:18 Book recommendations for entrepreneurs
    1:01:22 Ego and self-worth as a business owner
    1:04:24 How to hold your agency accountable
    1:07:04 Six months of consistency changes everything

    Where to find Gavin Hewitson:
    LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/
    YouTube: https://www.youtube.com/@Gavinhewitsonsemail

    About the Host:
    Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms.

    Where to find Paul Jebasingh Emmanuel :
    LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/
    Automate Marketing Reporting : TwoMinuteReports.com

    Listen to Paul’s Agency Podcast:
    YouTube: https://www.youtube.com/@gox-ai
    Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9
    Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

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