Pat Cash: Creating a Personal Brand. okładka

Pat Cash: Creating a Personal Brand.

Pat Cash: Creating a Personal Brand.

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Pat Cash won Wimbledon in 1987. He also smashed rackets, slammed doors, and thought the first sports psychologist he ever met was going to throw him in a padded cell. Behind the drama (and the checkered headband), Cash was a natural sports marketer who knew how to win the game, and the hearts of fans.

Guest: Pat Cash, 1987 Wimbledon Champion, Australian Open Finalist (1987, 1988), Davis Cup winner with Australia (1983, 1986)

Host: Brigette McGuire, Monash Business School

© 2026 Monash Business School

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