Email marketing specialist Mel Driver breaks down the Klaviyo flows every Shopify store needs, the open and click-through rates worth aiming for, and how often to email your list. She also covers segmentation, selling subscriptions, cashback loyalty, SMS, and the most common Klaviyo account mistakes.

Links Mentioned

• Mel Driver: https://meldriver.co
• Klaviyo: https://www.klaviyo.com
• Redeemly (affiliate link): https://apps.shopify.com/cashback-redeemly?sref=rl_QMs4GlR5

Watch This Episode on YouTube

• https://www.youtube.com/watch?v=TTyGr9-LHBo

Chapters

• 0:00 Intro
• 0:32 From Skincare Brand to Klaviyo
• 4:43 Core Flows Every Store Needs
• 7:21 Anniversary and Birthday Flows
• 10:18 Why Mel Skips Split Tests
• 11:40 Open and Click-Through Benchmarks
• 13:30 Campaigns and Engaged Segments
• 16:41 How Often to Email Your List
• 17:18 Writing Emails People Open
• 21:20 How to Think About Unsubscribes
• 22:59 Selling Subscriptions With Email
• 25:33 Cashback vs. Points Loyalty
• 28:12 Segments Worth Building
• 29:49 Where SMS Fits
• 31:03 Common Klaviyo Account Mistakes
• 34:56 Flows Based on Purchases
• 37:12 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

One Shopify store we work with had more than 65% of its traffic coming from bots, and it's a growing problem that skews analytics, burns through app credits, and can even lead to a cloned copy of your store. Leighton Taylor and Dave Tanguay break down how they fight Shopify bot traffic with Cloudflare O2O, AI-written security rules, and ongoing monitoring for clone sites.

Links Mentioned

• Blockify Fraud Filter & Blocker (Shopify app): https://apps.shopify.com/blockify
• Boxify (shipping rate calculator for Shopify): https://apps.shopify.com/boxify
• Cloudflare: https://www.cloudflare.com/
• Cloudflare O2O for Shopify (setup guide): https://developers.cloudflare.com/cloudflare-for-platforms/cloudflare-for-saas/saas-customers/provider-guides/shopify/
• Recon Brand & Clone Protection: https://recon.bot/

Watch This Episode on YouTube

• https://youtu.be/LOlLfAohPUM

Chapters

• 0:00 Intro
• 0:34 Meet Dave Tanguay
• 1:40 Bots From Singapore and China
• 2:26 What Bot Traffic Costs You
• 4:13 Cloned Stores and Missing Orders
• 5:01 Why Blocking Countries Stopped Working
• 5:46 Switching to Cloudflare's Free Plan
• 6:58 What Cloudflare O2O Is
• 8:25 Blockify vs. Cloudflare in Plain English
• 10:30 Challenging Every Checkout
• 11:30 An Arms Race With Bots
• 12:55 Letting Good Bots Through
• 14:09 Moving Your DNS to Cloudflare
• 16:00 Why Not to DIY Your DNS
• 17:37 Doesn't Shopify Already Use Cloudflare?
• 19:07 Using AI to Write the Rules
• 22:47 How We Spotted a Clone Site
• 25:15 Tools That Watch for Clones
• 27:52 Signs You Have a Bot Problem
• 28:17 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

Some Shopify food, beverage, and CPG brands are making $20,000 to $30,000 a month from their recipe pages alone. Patrick Bollenbach, founder of Recipe Kit, joins Leighton and Patrick Rice to break down recipe SEO on Shopify and how his new app Recon catches the scammers cloning Shopify stores.

Links Mentioned

• Recipe Kit: https://recipekit.com/
• Recon Brand & Clone Protection: https://recon.bot/
• Judge.me: https://judge.me/
• Shopify's copyright infringement reporting form: https://help.shopify.com/en/manual/compliance/intellectual-property/copyright-policy

Watch This Episode on YouTube

• https://youtu.be/PLACtwQSaOY

Chapters

• 0:00 Intro
• 0:39 How Patrick Got Into Shopify
• 2:36 His First App Got Declined
• 3:45 What Recipe Kit Does
• 5:09 Getting Out of Service Work
• 8:13 Who Actually Uses Recipes
• 9:40 A Look at the Recipe SERP
• 10:36 Structured Data and Star Ratings
• 13:53 Where AI Fits In
• 17:36 Skip the Grandma Story
• 20:12 The Ad Problem on Recipe Blogs
• 23:32 Bare Recipe Cards Ranking First
• 24:09 Tracking Revenue From Recipes
• 26:05 Images Are the Big Mistake
• 29:25 Pinterest Is Underrated
• 32:33 Better Blog Comments and UGC
• 35:15 Recon and Store Cloning
• 37:02 How to Stop a Clone
• 41:08 Filing a DMCA Takedown
• 45:58 AI Slop Clones in the App Store
• 48:48 Product Is No Longer the Moat
• 52:06 Why Human Teams Still Win
• 52:54 Wrapping Up

Book a Call

• Book a Call with Patrick Rice: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton Taylor: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.