In this episode of Next Level Practices, host Erica Crawford sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to unpack the company’s rapid rise and the strategy behind building a true “brand of brands.” From executing 18 acquisitions and expanding to 36 locations to prioritizing hyper-local identity over homogenized national models, John shares the tactical decisions that have fueled Alpha’s accelerated growth.

John dives into why Alpha focuses on partnering with founder-led practices that are deeply rooted in their communities, and how that approach creates stronger patient trust, better retention, and ultimately more valuable businesses. He also breaks down the company’s disciplined M&A strategy, what they look for in acquisition targets, and how they balance operational excellence with brand individuality.

The conversation also explores the role of leadership, culture, and emerging technologies like AI in scaling efficiently. John offers a candid look at what it means to “do the work,” build high-performing teams, and leverage tools that drive smarter decision-making across a growing portfolio.

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Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into how patients move along their “GLP-1 journey,” why providers want to offer more longevity and wellness-focused options, and how DrWell helps practices deliver these services responsibly, without adding more work for staff.

Chad also breaks down one of the biggest shifts happening right now: the rise of asynchronous consultations. He explains how patients can now complete legally compliant intake forms online, without always needing a live visit, and why this opens the door for practices to compete with direct-to-consumer brands like Hims & Hers. We also touch on why wellness programs are becoming essential parts of aesthetic practices. This is a fascinating look at where patient care, convenience, and technology are heading next, a must listen for anyone in the aesthetics space!

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Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are expanding their service lines and creating new cross-sell opportunities.

He also shares why wellness clinics are becoming med spas — and why med spas are just as quickly moving into wellness — as patient expectations shift toward convenience and comprehensive care.|
We also dive into the rapid evolution of technology in aesthetics, including NexTech’s AI-driven approach to improving clinical photography.

Tyler walks through how AI is helping practices achieve consistent lighting, angles, and expressions in before-and-after photos without altering results — and why authentic, standardized imagery will become a competitive advantage. We also explore the industry-wide race to build the first fully integrated, end-to-end tech stack and what practices should expect as software, AI, and patient engagement tools converge.

As we've to come to expect from Tyler, this conversation is packed with insights for anyone navigating the next chapter of aesthetic medicine!

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