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Networking doesn’t fail because you’re “bad with people.” It fails because you’re trying to force outcomes instead of building real connection. We sit down with Kay Edwards, founder and CEO of the Outside Network and author of Hunt with Your Pack: Why Networking Alone Isn’t Enough, to talk about a practical, values-driven way to grow revenue through relationships without feeling slimy or fake.

Kay breaks networking down into something you can actually do on a busy calendar: treat it like a muscle, start with a small list, and practice every day. We dig into how to decide who you should prioritize, why warm introductions beat cold LinkedIn DMs, and how one simple question, “Who else should I be talking to?”, can steadily expand your reach. If you’ve ever hesitated to reconnect with someone because you worried they’d think you’re selling, Kay offers a mindset shift that makes outreach feel lighter: it’s our job to ask, and it’s their job to say no.

We also get tactical about consultative selling and business development. Kay shares the questions she uses with new clients to create clarity fast, including her all-time favorite: “What does the world most need you to do?” We talk about networking groups as practice, making room for serendipity, and how introverts can build a referral network with a checklist instead of charisma.

If you want better leads, stronger partnerships, and a more human approach to sales and networking, hit play. Subscribe, share this with a fellow business owner, and leave a review so more people can find the Commission Code Podcast.

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