Navigating Intellectual Property in the Age of AI
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Navigating Intellectual Property in the Age of AI
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Sarah Sawyer and Russell Burger are joined by Marc Misthal, an intellectual property and trademark attorney and chair of the firm’s IP group, to discuss how businesses’ use of AI is creating new IP challenges. Marc explains that AI-generated outputs raise questions about whether they can be protected by copyright, trademark, or patent. They discuss practical impacts for both creators’ seeking protection and those facing potential infringement claims. There are unresolved issues about who is responsible—the user, the AI company, or both. Marc recommends documenting AI use, including prompts, emphasizing that more human involvement can increase protectability on a case-by-case basis, and urges business owners to be proactive and consult counsel early.
- (00:00) - Meet the IP Expert
- (00:37) - AI Creations and IP Risks
- (01:48) - Infringement from Training Data
- (03:02) - Protectability and Liability Questions
- (03:48) - How to Boost Protection
- (04:53) - Law Catching Up to Tech
- (06:16) - Final Takeaways and Proactive Steps
- (07:15) - Wrap Up and Stay Updated