Hello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand.

Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f

Join The Growth Nest https://biz.mybump2baby.com/the-growth-nest/

Join the Playground https://digital.mybump2business.com/digital-marketing-playground-membership

Freebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheet

Business Boost - https://digital.mybump2baby.com/thank-you-for-adding-your-listing-9

Low-Ticket Offers: The Secret Weapon for Passive Income & Business Growth

Stop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business.

Why This Episode Matters:

If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family?

Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep.

In This Episode, You'll Discover:

What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client.

Why They Matter:

•

Generate passive income 24/7

•

Build trust with potential clients

•

Naturally lead to higher-ticket offers

•

Create a "try before you buy" experience

•

Turn followers into paying customers

The Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert.

Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses.

The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses.

Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step.

Your Action Step:

Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes.

Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services.

Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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"Carla, I don't have time to plan my business."

If you've ever said this (or thought it), this episode is for you.

Most business planning advice assumes you have hours of uninterrupted time. But as a parent-focused business owner, you don't. You're working during nap time, between school runs, or grabbing a coffee break between clients. And yearly plans? They sound great in January, but by March, life has happened—kids get sick, clients cancel, and your carefully crafted plan is gathering dust in a drawer.

So what's the solution?

90-day sprints.

In this episode, Carla shares her exact system for planning your quarter in less than an hour. You'll learn how to:

✅ Set one needle-moving goal for the quarter (not 10 overwhelming ones)✅ Break it down into three manageable monthly projects✅ Create realistic weekly tasks that fit around school hours (no evenings, no weekends)✅ Honour your season of life—whether you're in a growth season or a rest season✅ Review and adjust every 90 days so you stay flexible as life changes

This isn't about doing more. It's about doing what matters.

Carla also shares her own 2026 goals (122 Growth Nest members and 300 Playground members) and breaks down exactly how she's planning her quarters to hit those targets without burning out. Plus, she talks about why she only takes one client a day now, how she blocks her calendar to protect her energy, and why stepping out of your comfort zone is essential for growth.

What You'll Learn:

•

Why yearly plans don't work for busy parents (and what to do instead)

•

The power of 90-day sprints and how to create them

•

How to set one big goal and break it into three smaller projects

•

How to map your goals into your calendar so they're actually realistic

•

Why celebrating your wins (however small) is essential

•

How to honour your season of life and adjust your goals as you change

Free Download: Grab the free 90-Day 'Nap-Time' Planner workbook mentioned in this episode! It's the exact system Carla uses to plan her quarters, and it takes less than an hour to complete. https://sites.mybump2baby.com/goalsetting

Ready for More Support?

•The Growth Nest: An all-in-one marketing platform with email marketing, funnels, social media scheduling, and more. Perfect if you need the tech sorted. https://biz.mybump2baby.com/the-growth-nest/

The Playground: Carla's membership community for digital marketing strategy, training, co-working sessions, and a supportive community of parent-focused business owners. https://digital.mybump2business.com/digital-marketing-playground-membership

Connect with Carla:Instagram: @MyBump2Baby

Don't forget to subscribe, leave a review, and tag Carla on Instagram with your 90-day plan—she'd love to hear from you!

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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In this episode, I’m walking you through how to plan your content and your business for January 2026 in a way that actually feels doable.

We’re talking about slowing things down, getting clear on what you really want this year, and creating a business that works around your life — not one that drains it.

I’m sharing what changed for me when I stopped trying to do everything and started building systems that gave me time back. We’ll talk about planning content without overwhelm, creating income that doesn’t rely on you being “on” all the time, and how to set boundaries that protect your energy.

If you’re feeling tired, stuck, or like you’ve been running on empty for a while, this episode is for you. It’s a gentle reset. A chance to reflect on where you are, what you actually want, and how to move forward in a way that feels supportive rather than stressful.

You’ll also hear how I plan content for January, how I use awareness days without burning out, and why having even one small passive income stream can change everything.

This isn’t about doing more.

It’s about doing what matters — and doing it in a way that fits your life.

Grab a cuppa, take a breath, and let’s plan a calmer, more sustainable 2026 together.

If you want support, structure and a place to grow without doing it alone come and join the Playground and I will be in your corner cheering you and teaching your strategies that move the needle on all year long.

Click here for the special offer is on the Playground right now

Click here for more ease with our all in one marketing system The Growth Nest

Here is your workbook for January 2026

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground.

In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses.

December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January.

In this episode, you'll learn:

• Why most business owners get December content wrong (and how to avoid their mistakes)

• How to understand your audience's mindset in December and what they really need

• The content mix strategy: balancing festive fun with genuine value

• Cyber Monday strategy and how to leverage low ticket offers

• How to use freebies strategically to build your email list

• Why December is the perfect time to book out your January calendar

• The difference between reels and static posts (and when to use each)

• How to include calls-to-action without feeling pushy

• Email marketing strategy for December that actually converts

Key Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere.

Resources mentioned in this episode

• FREE: 30 Daily Content Prompts for December (link in show notes)

• The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97

Connect with me:

• Instagram: @mybump2baby

• Website: mybump2baby.com

If you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet!

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

https://business.mybump2baby.com/widget/bookings/batchbookedbreathe

Feeling the content juggle as we head into November? Between Bonfire Night, Black Friday and the first whispers of Christmas, it’s easy for your marketing to slide to the bottom of the list. But staying visible doesn’t have to mean burning out.

In this episode of the My Bump 2 Baby Business Podcast, Carla shares:

• Key November awareness days you can use in your posts.
• A simple 3-pillar content plan to keep you consistent.
• How to batch your content so you’re not posting from panic at 9pm.
• Ideas for tying your posts back to your services so parents know how to work with you.

Whether you’re a sleep consultant, birth worker or run any family-focused business, this episode will help you plan ahead, save time and show up with confidence.

✨ Bonus: Don’t miss the free batching workshop mentioned inside, where you’ll also get Carla’s £27 Content Planning Goodies Pack.

Stay visible. Stay consistent. Take back your evenings.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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Free workshop https://sites.mybump2baby.com/batch-booked-breathe

In this episode of the My Bump2Baby Business Podcast, Carla shares why knowing your ideal client is the foundation of every strong business.

If you’ve ever worried about “niching down too much” or struggled to create content that lands, this episode will help. You’ll learn how defining your ideal client makes marketing easier, builds trust, and attracts the right people who value what you do.

With real-life stories and simple steps, Carla shows how this work can transform your confidence and clarity as a business owner.

👉 Keywords: ideal client, small business marketing, content strategy, how to attract clients.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Feeling like you “should” be doing it all… and doing none of it? Same. In this episode of the MyBump2Baby Business Podcast, I’m joined by Claudia, a motherhood identity coach, to talk straight about mindset for mums in business. We unpack the biggies: imposter syndrome, people-pleasing, pricing without resentment, comparisonitis, and that sneaky negativity bias that makes one grumpy comment feel louder than a thousand kind ones.

Claudia shares simple, doable tools to help you:

• step into your business identity (without another 47 certificates),
• set kinder boundaries so you don’t burn out,
• talk about your offers with confidence (selling = serving), and
• keep your focus on the right next step for your season.

We also chat community, why beginner-friendly beats “overwhelm in a box”, and how to handle feedback without hiding under the duvet. If you’ve ever wondered “Who am I to do this?”, this chat will feel like a deep breath and a brew.

Shout to our Growth Nest users Flic (Creating Dreams Sleep Solutions) and Amanda (North Star Nurture) for sharing how an all-in-one system and a supportive Playground make showing up easier—and a lot less faff.

Listen in, take what helps, and remember: you matter. Your work helps families thrive. Let’s make business feel lighter, one tiny shift at a time.

Book a free 30-min call – https://link.claudiasabinawellness.com/widget/booking/Gpsl0DBDnQ9s9y7gtYwl use Discount CARLA10 – off any coaching package/ course

Download: Guided meditation – “Step into Successful Business Owner -https://link.claudiasabinawellness.com/widget/form/Y4JCbfZ9pzUlFaehM55q

Instagram –https://www.instagram.com/claudia_sabina_wellness/

Podcast –https://www.claudiasabinawellness.com/podcast

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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