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This week, Minecraft has been one of the biggest creator platforms in gaming for years, but Mojang and Microsoft have never made it as easy for brands to play there as Roblox or Fortnite. That door now looks like it’s starting to crack open.

Nic Hill and Matt Daly also talk Rockstar Games turning GTA VI into a full entertainment release, the spillover into Roblox, Best Buy building a media business around its stores and customer data, Crunchyroll and Venum putting Jujutsu Kaisen on real fighting gear, Vogue and Unitree Robotics sending humanoid robots down the runway, and OpenAI making a very deliberate shift toward normal, everyday use cases.

Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts.

Watch or listen to Episode 92 of Brands In Play.

#ImmersiveMarketing #vogue #GTA6 #minecraft #brandintegrations #jujutsukaisen

Follow Us:

Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Matt Daly - https://www.linkedin.com/in/dalymatt/

Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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