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MAKING UX WORK: The Joe Natoli Podcast

MAKING UX WORK: The Joe Natoli Podcast

By: Joe Natoli
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Summary

Welcome to real talk about the invisible work behind a UX career — work that is by turns extremely difficult and deeply personal. This isn’t the interview show it once was. It’s just me now, talking honestly about the stuff that rarely makes it into UX conference talks — dealing with impostor syndrome, setting boundaries, navigating politics, surviving bad managers, and growing into the designer you want to be.


If you’ve ever wondered if it’s just you... it’s not.


And if you've ever wondered if things can change...here's the proof that they can.


. . . . . . . . . . . .


PLEASE NOTE: I no longer interview guests.


Agents, please do not send me requests to have someone you're representing on the show. The answer is always going to be no.

© 2026 Twofold LLC and Joe Natoli. All Rights Reserved.
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Episodes
  • You're not failing. It's just hard.
    3 Nov 2026

    UX is hard. Product design is hard. And trying to do good work inside organizations full of competing priorities, politics, fear, and resistance? Sometimes it's downright exhausting.

    But somewhere along the way, we've convinced ourselves that if we're good enough at what we do, people will always listen. That if our recommendations get ignored, our ideas get rejected, or our work gets compromised, we must be doing something wrong.

    That's bullshit.

    In this episode, Joe talks about why friction isn't necessarily failure, why we take organizational dysfunction so personally and how to stop measuring your professional worth by outcomes you can't always control.

    Because sometimes the fact that the work is hard means you're doing exactly what you're supposed to be doing.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    8 mins
  • When You're the Only One Who Gives a Shit.
    20 Oct 2026

    You care about the customer. You care about the experience. You care about doing the work well.

    And sometimes, it feels like nobody else gives a shit.

    In this episode, Joe talks about what to do when you’re the only person in the room advocating for better — and how to keep that frustration from turning into resentment, burnout, or martyrdom.

    You'll hear about choosing your battles, finding allies, speaking the language of the business, proving the value of your work — and recognizing that the people around you may actually care just as much as you do.

    Because being the only one who cares isn’t necessarily a punishment.

    Sometimes... it’s the very first requirement of leadership.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    8 mins
  • You're Not Gonna Like Everyone You Work With.
    6 Oct 2026

    You’re not going to like everyone you work with.

    And some of them aren’t going to like you, either.

    That doesn’t mean you can’t do good work together.

    In this episode, Joe talks about what happens when you stop trying to win difficult people over and start treating their behavior for what it often is: a constraint you have to navigate.

    You'll hear about protecting your energy, documenting everything, finding shared ground, choosing your battles — and recognizing when the real problem isn’t the person at all, but the system around them.

    Because the truth is...you don’t need harmony to make progress. You need clarity, boundaries, and the ability to keep doing good work anyway.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    9 mins
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