Making Big Plays Without Big Budgets with Greg Overmonds
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Making Big Plays Without Big Budgets with Greg Overmonds
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Big budgets can buy attention, but they are not the only way to earn it. In this episode, Dan speaks with Greg Overmonds, VP of Marketing at SWTCH, about how challenger brands can create an outsized presence by staying laser-focused on the right audience, resisting shiny-object tactics and investing in the ideas most likely to make an impact.
Listen to how SWTCH combines proven B2B marketing fundamentals with new AI tools, including a series of bold, fully AI-generated commercials designed to compete for attention alongside much larger brands. Find out why a strong story still matters more than the technology, how marketers can take creative risks without compromising their brand and why AI should create more room for strategy, not replace genuine customer understanding.