The U.S. has always been a destination for entrepreneurs and foreign companies who want to profit from accessing the huge U.S. market. Certainly, with everything that's happening socially, economically and politically around the world, the United States has seen, and continues to see, a large influx of investors. However, the U.S. is a very complicated market with many local intricacies and coming here takes a lot of planning if you want to be successful.

On the latest episode of Through the Wealth Lens, we're pleased to welcome Matthew Sawyer, Author and Business Strategy Consultant, to discuss his recent book "Make it in America," which features many years of experience advising companies (from Fortune 500 companies to high-tech start-ups) to identify important lessons.

There's a lot to unpack with this episode, so let's get right into it!

Timecodes:

0:06 - Introduction and overview on the topic of the show

1:00 - The influx of foreign entrepreneurs and businesses

2:45 - Matthew Sawyer's new book "Make it in America"

4:19 - Why the US markets are so attractive from an international perspective

6:01 - The important questions that should be asked if you're considering coming to the US

7:58 - Cross-cultural research and how it can help a business owner

9:39 - Analyzing how successfully "Eatily" brought its concept to the US

12:38 - The legal considerations that should be factored into account

14:24 - How to connect with Matt online and read his new book

15:30 - Get in touch with Hannes' team

16:20 - Closing remarks

Connect with Hannes Grascher:

Website

LinkedIn