In this episode, we speak with Annie Yang about how Jägermeister built a strong and credible brand in China by doing things very differently from most global alcohol brands.

Annie shares how the brand focused early on nightlife, music, and subculture instead of mass advertising. Rather than pushing a European image, Jägermeister invested in local communities and worked closely with clubs and nightlife venues, adapting its messaging to how young consumers in China actually socialize and discover brands.

We also talk about the realities of localization in China. What global headquarters often misunderstand, why social media alone is not enough, and how brand building in China requires long-term commitment, trust, and a deep understanding of local culture.

Guest: Annie Yang

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Damians Team kontaktieren: www.genuine-asia.com

Moderatoren & Hosts: Damian Maib & Thomas Derksen

Schnitt & Produktion: Eva Trotno

In this episode, we speak with Cecilia Qin, Vice President at Trip.com, about why 2025 marks a turning point for China’s tourism industry.

Cecilia explains how China’s travel market is shifting away from a model driven mainly by domestic demand toward a much more global outlook. She shares what Trip.com sees in its data: Chinese travelers are going farther, staying longer, and looking for deeper, more meaningful experiences. At the same time, inbound tourism to China is recovering quickly, supported by visa-free policies, improved services, and a growing focus on international guests.

We also talk about how technology is changing travel. From AI-powered trip planning to partnerships with cities and regions, Cecilia describes how Trip.com is evolving from a booking platform into a travel partner.

Und with that, we wrap up the year 2025.
We wish everyone a happy and healthy New Year.
We’ll be back with new episodes in January.

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asiabits hier abonnieren: asiabits.com

Damians Team kontaktieren: www.genuine-asia.com

Moderatoren & Hosts: Damian Maib & Thomas Derksen

Schnitt & Produktion: Eva Trotno

Thomas and Prof. Slav Hermanowicz first met in Shenzhen earlier this year, during a seminar on technology, sustainability, and productivity. A few conversations later, it was clear we could not leave it at that. So we invited him to join us on the podcast and continue the discussion in more depth.

In this Christmas Special, Slav shares his perspective after more than 25 years working between China, Europe, and the US. As a Professor at UC Berkeley with deep ties to Chinese universities and research institutes, he talks about how China has changed on the ground. From environmental engineering and clean water to electric mobility, AI, and systems thinking, he explains what China does differently and where it is already ahead.

We also talk about education, startups, and what the rise of AI means for engineers, universities, and society as a whole.

Happy holidays everyone!

Guest: Slav Hermanowicz

Keywords:

China engineering, China vs US technology, China vs Europe innovation, environmental engineering China, China sustainability technology, AI in engineering, industrial AI China, systems thinking engineering, China infrastructure development, Shenzhen innovation ecosystem, engineering education China, US China university collaboration, global engineering competition, China technology leadership, clean energy transition China

Send us a text

asiabits hier abonnieren: asiabits.com

Damians Team kontaktieren: www.genuine-asia.com

Moderatoren & Hosts: Damian Maib & Thomas Derksen

Schnitt & Produktion: Eva Trotno